Course Language:
English
Course Objectives:
To educate the students about Brand Building in 7 steps ; with the real world cases/examples from Turkey and International markets. This course is also about product innovation -more specifically how to win in the new and existing brands.
Course Content:
Brand Management, Advertising, Product Development, Pricing, Trade & Consumer Promotions, Distributions, Positioning, Differentiation, Brand Profitability, Consumer Trends, Marketing Plan, Creative Strategy Brief.