Course Language:
English
Course Objectives:
The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.
Course Content:
The course considers tools and methods used to examine digital marketing, nderstand the major digital marketing channels - online advertising: Digital display, video, mobile, search engine, and social media .