This course will take you a journey through which you will be able to see how we moved from “saying things” to “doing things” in marketing with digital transformation (as Clark Kokich rightly puts it). For this purpose, the course starts with evolution of digital marketing and then provides a comprehensive framework including owned and paid channels management, content marketing, predictive digital marketing, campaign planning, influencer marketing etc. You will have a chance to see lots of real life cases and examples and to listen guest speakers throughout the course.
At the end of this course, you are supposed to come to the conclusion that it is not “digital” of marketing but it is digital marketing at its own.