Integrated marketing communications aims at achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. As defined by the American Association of Advertising Agencies, integrated marketing communications “…recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact.”
In line with these insights, the Concentration Area of Integrated Marketing Communications Management aims to foster creative and innovative individuals who could work in managing positions in fields including product and brand development, brand awareness and knowledge building, brand attitude change, purchase intention development and reinforcement, after-sale satisfaction and brand loyalty.
Employment Opportunities for Our Graduates:
Our graduates could enjoy employment opportunities in advertising and public relations agencies, and in public relations, media management, and marketing departments in the corporate world. In addition, our students are equipped with the skills for developing creative business and marketing strategies so as to assist them in establishing their own business. Thanks to this, they can launch their own initiatives and create new work areas for themselves in emergent fields like social networking, new media, and event marketing.