Course Language:
English
Courses given by:
Course Objectives:
- The concept and differentiation of marketing concept/marketing mix in international environment
- the cultural environment of global markets from the perspectives of history, geography, culture, management styles, politics and law,
- assessing global market opportunities,
- developing global marketing strategies
Course Content:
The cultural, political, legal and economic environment of international marketing, alternative entry modes to global markets, pricing, integrated marketing communication, logistics and marketing strategies in both international and global arena.
Teaching Methods:
1: Lecture, 2: Question-Answer, 3: Discussion,
Assessment Methods:
A: Testing, B: Experiment, C:Homework
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Teaching Methods | Assessment Methods |
|
1,2,3,12 | A,C |
|
1,2,3,12 | A,C |
|
1,2,3,12 | A,C |
|
1,2,3,12 | A,C |
|
1,2,3,12 | A,C |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | The Scope of International Marketing | Related chapters |
| 2 | The dynamic Environmemnt of International Trade | Related chapters |
| 3 | The Impact of History and Geography | Related chapters |
| 4 | Cultural Dynamics | Related chapters |
| 5 | Culture, Management Style and Business Systems | Relates chapters |
| 6 | Midterm-Exam | Related chapters |
| 7 | The Political Environment | Related chapters |
| 8 | The International Legal Environment | Related chapters |
| 9 | Developing a Global Vision through International Marketing Research | Related chapters |
| 10 | Emerging Markets | Related chapters |
| 11 | Multinational Market Regions and Market Groups | Related chapters |
| 12 | Global Marketing Management | Related chapters |
| 13 | Products and Services for Consumers and Businesses | Related chapters |
| 14 | Country Analysis | Related chapters |
| 15 | Country Analysis | Related chapters |
| 16 | Final | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook |
International Marketing
Philip Cateora, John Graham Mc-Graw Hill 17.Ed. ISBN-13: 978-0077842161 |
| Additional Resources |
Global Marketing
Warren Keagan, Mark Green Prentice-Hall ISBN: 0-13-196854-8 |
Material Sharing
| MATERIAL SHARING | |
| Documents | |
| Assignments | Case work. |
| Exams | |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 30 |
| Assignments & Paper | 1 | 30 |
| Attendance | 10 | |
| Total | 100 | |
| CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE | 30 | |
| CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE | 60 | |
| Total | 100 | |
Course’s Contribution to Program
| COURSE'S CONTRIBUTION TO PROGRAM | |||||||
| No | Program Learning Outcomes | Contribution | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Students learn the essential body of knowledge in business management (functions of management: organization theory: policy and strategy: information, technology and operations management; human capital management; accounting; finance; marketing; economics; and an integrated perspective) and apply them in business life. | x | |||||
| 2 | Students can apply business theories and methods by gaining expertise in at least one of the areas; accounting and finance, management, marketing or human resources management. | x | |||||
| 3 | Students with their research methodologies knowledge can choose the appropriate methods for data gathering and analyzing and can understand and interpret the results, studies and reports. | x | |||||
| 4 | Students gain the required qualifications to make strategic decisions and to take the leader role. | x | |||||
| 5 | Students have the tendency to take active role in team work and can contribute to the team consciously. | x | |||||
| 6 | Students can evaluate information coming from different disciplines, combine those information and they have an interdisciplinary viewpoint. | x | |||||
| 7 | Students have the responsibility and knowledge to conduct independent and original studies both in business and academic arena. | x | |||||
| 8 | Students can follow the local and global business environment dynamics and interpret them. | x | |||||
| 9 | Students understand business ethics and social responsibility concepts | x | |||||
| 10 | Students have required the English proficiency to follow the current events and improvements in their professional area and to communicate their ideas in international business arena. | x | |||||
| 11 | Students should understand the importance of lifelong learning to maintain personal and professional development. | x | |||||
| 12 | Students should demonstrate that they have the discipline and responsibility to conduct an independent study, project, research. | x | |||||
| 13 | Students can demonstrate that they have the commercial law knowledge which is shaping the global business world and though these they have the ability to reach a solution. | x | |||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 12 | 12 |
| Homework-cases | 1 | 10 | 10 |
| Paper | 1 | 7 | 7 |
| Final examination | 1 | 14 | 14 |
| Total Work Load | 130 | ||
| Total Work Load / 25 (h) | 5,56 | ||
| ECTS Credit of the Course | 6 | ||