• TR
  • EN
Course Code: 
MBA 533
Course Type: 
Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Course Language: 
English
Course Objectives: 

To educate the students about Brand Building in 7 steps ; with the real world cases/examples from Turkey and International markets.
This course is also about product innovation -more specifically how to win in the new and existing brands.

Course Content: 

Brand Management, Advertising, Product Development, Pricing, Trade & Consumer Promotions, Distributions, Positioning, Differentiation, Brand Profitability, Consumer Trends, Marketing Plan, Creative Strategy Brief.

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