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Course Code: 
MBA 532
Course Type: 
Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Course Language: 
English
Course Objectives: 

The objectives of this course are:
• Understanding who the consumer is and what the consumption decision making models are,
• Understanding the very basic concepts like perception, learning, communication, motivation, personality and attitude formation which are significant in consumption decisions,
• Understanding the research techniques needed at least to search about the issues listed above,

Course Content: 

How to define and search about consumers in the process of understanding and classifying them so that marketing strategies / product/services can be customized to reach the final objective of customer satisfaction.

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