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Course Code: 
MBA 531
Course Type: 
Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Course Language: 
English
Course Objectives: 

The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.

Course Content: 

The course considers tools and methods used to examine digital marketing, nderstand the major digital marketing channels - online advertising: Digital display, video, mobile, search engine, and social media .

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