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Program Type: 
Thesis
Non Thesis
Course Code: 
MBA 530
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Course Language: 
English
Course Objectives: 

This course examines the process of marketing management and considers its role within organizations. It presents the fundamentals of the marketing concept and considers the relationship between the marketing concept and other concepts.

Course Content: 

The course considers tools and methods used to examine marketing environments, understand consumer and organizational buying behavior, segment markets and position products, develop new products, manage existing products and promote price and place products.

Teaching Methods: 
1:Lecture, 2:Question-Answer, 3:Discussion
Assessment Methods: 
A: Exam, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) Explains the basic principles of marketing arena   1,2,3 A,C
2) Lists factors affecting marketing management    1,2,3 A,C
3) Describes macro and micro envirıonmental factors affceting marketing management   1,2,3 A,C
4) Understands consumer behavior   1,2,3 A,C

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 INTRODUCTION-definition of marketing book
2 Evolution of marketing book
3 Marketing environment book
4 Marketing research book
5 Consumer behavior book
6 B2B Case analysis
7 MIDTERM Mid term
8 Segmentation/targeting/positioning Book
9 4p’s book
10 Digital marketing Case analysis
11 Competitive advantage Book
12 Marketing Ethics Book
13 International marketing Book
14 STUDENT PRESENTATIONS  

Recommended Sources

RECOMMENDED SOURCES
Textbook Kotler P. & G.Armstrong (2013) Principles of Marketing Prentice-Hall International, Inc
Additional Resources  

Material Sharing

MATERIAL SHARING
Documents Exercises related to the topics covered in class, additional course documents.
Assignments A research study that includes all the steps of scientific research process.
Exams Midterm, final exam

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 30
Assignment 1 20
Final 1 50
Total   100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5  
1 Students learn the essential body of knowledge in business management (functions of management: organization theory: policy and strategy: information, technology and operations management; human capital management; accounting; finance; marketing; economics; and an integrated perspective) and apply them in business life X          
2 Students can apply business theories and methods by gaining expertise in at least one of the areas; accounting and finance, management, marketing or human resources management.   X        
3 Students with their research methodologies knowledge can choose the appropriate methods for data gathering and analyzing and can understand and interpret the results, studies and reports.         X  
4 Students gain the required qualifications to make strategic decisions and to take the leader role.     X      
5 Students have the tendency to take active role in team work and can contribute to the team consciously.     X      
6 Students can evaluate information coming from different disciplines, combine those information and they have an interdisciplinary viewpoint.     X      
7 Students have the responsibility and knowledge to conduct independent and original studies both in business and academic arena.         X  
8 Students can follow the local and global business environment dynamics and interpret them.       X    
9 Students understand business ethics and social responsibility concepts   X        
10 Students have required the English proficiency to follow the current events and improvements in their professional area and to communicate their ideas in international business arena.         X  
11 Students should understand the importance of lifelong learning to maintain personal and professional development.     X      
12 Students should demonstrate that they have the discipline and responsibility to conduct an independent study, project, research.       X    
13 Students can demonstrate that they have the commercial law knowledge which is shaping the global business world and though these they have the ability to reach a solution. X          

ECTS

 

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 2 3 6
Homework 4 12 48
Final examination 1 3 3
Total Work Load     153
Total Work Load / 25 (h)     6.12
ECTS Credit of the Course     6