Ders Adı Pazarlama Yönetimi 530
Semester Güz
Ders Tipi Zorunlu
Teori 3
Kredi 3
ECTS 6
Dersin Açıklaması
Understanding the factors influencing marketing decision-making to cultivate proficiency in articulating aspects of the marketing mix; consumer behavior; market segmentation; targeting and positioning; developing customer-oriented and competitive marketing strategies.