Ders Adı Tüketici Davranışları 532
Semester Güz
Ders Tipi Zorunlu
Teori 3
Kredi 3
ECTS 6
Dersin Açıklaması
Understanding consumer behavior concepts and theories with emphasis on various psychological theories such as motivation, learning, personality, and perception; demonstrating that marketers can use knowledge of consumer theories to develop better marketing programs; analyzing the trends in consumer markets.