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Seçmeli Ders

Ders Adı Marka Yönetimi 533

Semester Güz

Ders Tipi Zorunlu

Teori 3

Kredi 3

ECTS 6

Dersin Açıklaması
To understand brands, branding and brand equity, to develop appropriate brand messages and media strategies, and to learn branding is an interactive process requiring consistent and enduring marketing communication.