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INTEGRATED MARKETING COMMUNICATIONS MANAGEMENT CONCENTRATION AREA INFORMATION PACK

1. General Information   

Goals: The goal of this concentration area is to make a name for itself at the national and international levels, both in professional and scientific terms, with its modern and innovative education program in integrated marketing communications management, which offers a balanced combination of theory and practice and which keeps with the current developments and needs in the field of marketing communications.

Objectives: The objective of this concentration area is to foster creative and innovative individuals who could work in managing positions in fields including product and brand development, brand awareness and knowledge building, brand attitude change, purchase intention development and reinforcement, after-sale satisfaction and brand loyalty.

2. Program Learning Outcomes

Theoretical, Factual Competencies

  • To gain the abilities of working with an interdisciplinary approach and adapting theories, methods and practices in different disciplines to the relevant concentration area
  • To gain the abilities of data collection, literature review and analysis in the concentration area of integrated marketing communications management

Cognitive, Practical Competencies

  • To gain the ability of communicating within the national and international scientific environments
  • To gain the knowledge and skills required for scientific research processes
  • To gain the abilities of data collection, literature review and analysis in the concentration area of integrated marketing communications management
  • To gain the ability of contributing to the scientific theory, methodology and practices at least in one discipline
  • To gain the competence for making critical evaluations and syntheses
  • To have conducted research at a sufficient level about one’s thesis topic

Competencies of Independent Work and Assuming Responsibility

  • To gain the abilities of data collection, literature review and analysis in the concentration area of integrated marketing communications management
  • To possess the behavioral and ethical sensitivity required for the academic life

Learning Competencies

  • To comprehend fully and appropriately the meaning and significance of integrated marketing communications management in theoretical and practical terms
  • To gain the abilities of working with an interdisciplinary approach and adapting theories, methods and practices in different disciplines to the relevant concentration area
  • To gain the knowledge and skills required for scientific research processes

Communicative and Social Competencies

  • To gain the abilities of being receptive to innovations and novel ideas and  developing new ideas
  • To gain the ability of communicating within the national and international scientific environments

Field-Based Competencies

  • To comprehend fully and appropriately the meaning and significance of integrated marketing communications management in theoretical and practical terms
  • To gain the competence for making critical evaluations and syntheses
  • To gain the knowledge and skills required for scientific research processes
  • To gain the ability of contributing to the scientific theory, methodology and practices at least in one discipline.

3. The Degree to be Received

Upon successfully completing the research and thesis process (64 ECTS) following the required course load (56 ECTS), students are awarded with a Master of Arts degree in media and communication management (120 ECTS).

Upon successfully completing their graduation projects (10 ECTS) following the required course load (80 ECTS), students are awarded with a non-thesis Master of Arts degree in media and communication management (90 ECTS).

4. Admission Requirements

Students willing to enroll in this graduate program must satisfy the legal and academic requirements as settled by YÖK (The Higher Education Council) regulations. The detailed information about the application and admission requirements is released before each academic year on the web site of the Institute of Social Sciences (www.sbe.yeditepe.edu.tr).

5. Employment Opportunities for Graduates and Transition to an Upper Stage

Our graduates could enjoy employment opportunities in advertising and public relations agencies, and in public relations, media management, and marketing departments in the corporate world. In addition, our students are equipped with the skills for developing creative business and marketing strategies so as to assist them in establishing their own business. Thanks to this, they can launch their own initiatives and create new work areas for themselves in emergent fields like social networking, new media, and event marketing. 

Students who have successfully completed the thesis program can apply for doctorate degrees in different subfields of communication studies or in other scientific disciplines admitting students from this concentration area.

6. Graduation Requirements

In order to graduate from the program, students have to complete 120 ECTS for a thesis degree and 90 ECTS for a non-thesis degree.

For the thesis program, upon successfully completing the course load, students have to submit theirs theses the topics of which should be determined under the supervision of their advisors. In addition, accepted theses should be defended before a jury.

For the non-thesis program, upon successfully completing the course load, students should submit their graduation projects.

7. Contact Information

Department Chair     :                      Assoc. Prof. Dr. Pelin Hürmeriç                                                                                                                

                                                         perguven@yeditepe.edu.tr

                                                          +90 (216) 578-08-38

Bologna Coordinator:                     Assist. Prof. Dr. Özlem Akkaya

                                                           ozlem.akkaya@yeditepe.edu.tr

                                                            +90 (216) 578-12-69

8. Teaching & Learning Methods

Teaching and learning methods and strategies are chosen to improve the student’s various skills such as self-learning, life-long learning, observation, teaching others, presentation, critical thinking, teamwork and IT use. Also, the learning methods are designed as to assist students with different learning styles. As such, the program is supported by the teaching and learning methodologies below:

 

Teaching and Learning Methods Main Learning Activities Tools
Lecture Listening and interpretation conventional classware, multimedia, data projector, computer, overhead projector
Lecture with Discussion Listening and interpretation, Observation/manipulation situations, critical thinking, question posing conventional classware, multimedia, data projector, computer, overhead projector
Brainstorming Observation/manipulation situations, critical thinking, question posing, creative teamwork  
Small Group Discussion Listening and interpretation, Observation/manipulation situations, critical thinking, question posing conventional classware, multimedia, data projector, computer, overhead projector
Simulation Observation/manipulation situations, IT Skills real or virtual environment allowing observation
Seminars Research skills, writing, reading, IT Skills, Listening and interpretation, Observation/manipulation situations, organizational skills conventional classware, multimedia, data projector, computer, overhead projector, specific hardware
Group work Research skills, writing, reading, IT Skills, critical thinking, question posing, organizational skills, teamwork web directories, database, e-mail, online discussion,
web-based discussion forums
Fieldwork Observation/manipulation situations, Research skills, writing, reading  
Homework Research skills, writing, reading, IT Skills web directories, database, e-mail
Presentation Research skills, manipulation situations, question posing, interpretation, presentation  
Panel of Experts Listening and interpretation, Observation/manipulation situations conventional classware multimedia, data projector, computer, overhead projector, specific hardware
Guest Speaker Listening and interpretation, Observation/manipulation situations conventional classware, multimedia, data projector, computer, overhead projector, specific hardware
Student Club Activities / Projects Observation/manipulation situations, critical thinking, question posing, creative team work, Research skills, organizational skills, writing, reading, specific predetermined skill  

 

COURSE SCHEDULE

THESIS PROGRAM
YEAR 1
FALL
CODE NAME T A L Y E
IMC 511 INTEGRATED MARKETING COMMUNICATIONS 3 0 0 3 8
  FREE ELECTIVE 3 0 0 3 8
IMC 513 BRAND MANAGEMENT AND CORPORATE COMMUNICATION 3 0 0 3 8
COMM 560  COMMUNICATION RESEARCH AND SCIENTIFIC ETHICS 3 0 0 3 8
SPRING
IMC 512 MEDIA PLANNING AND PROCUREMENT 3 0 0 3 8
  FREE ELECTIVE 3 0 0 3 8
IMC 563 DIGITAL MARKETING COMMUNICATION 3 0 0 0 8
COMM 580 SEMINAR IN COMMUNICATION STUDIES 3 0 0 0 0
YEAR 1 TOTAL ECTS 56
YEAR 2
IMC 599 THESIS 3 0 0 0 64
YEAR 2 TOTAL ECTS 64
TOTAL ECTS 120
TOTAL CREDITS FOR GRADUATION 21

 

COURSE SCHEDULE

NON-THESIS PROGRAM
YEAR 1
FALL
CODE NAME T A L Y E
IMC 511 INTEGRATED MARKETING COMMUNICATIONS 3 0 0 3 8
  FREE ELECTIVE 3 0 0 3 8
IMC 513 BRAND MANAGEMENT AND CORPORATE COMMUNICATION 3 0 0 3 8
COMM 560  COMMUNICATION RESEARCH AND SCIENTIFIC ETHICS 3 0 0 3 8
SPRING
IMC 512 MEDIA PLANNING AND PROCUREMENT 3 0 0 3 8
  FREE ELECTIVE 3 0 0 3 8
IMC 563 DIGITAL MARKETING COMMUNICATION 3 0 0 0 8
YEAR 1 TOTAL ECTS 56  
YEAR 2
FALL
  FREE ELECTIVE 3 0 0 3 8
  FREE ELECTIVE 3 0 0 3 8
  FREE ELECTIVE 3 0 0 3 8
IMC 572 GRADUATION PROJECT 0 0 0 3 10
YEAR 2 TOTAL ECTS 34  
TOTAL ECTS 90
TOTAL CREDITS FOR GRADUATION 30

 

RELATIONS BETWEEN COURSES AND PROGRAM LEARNING OUTCOMES

  1. To gain the abilities of working with an interdisciplinary approach and adapting theories, methods and practices in different disciplines to the relevant concentration area
  2. To gain the abilities of data collection, literature review and analysis in the concentration area of integrated marketing communications management
  3. To gain the ability of communicating within the national and international scientific environments
  4. To gain the knowledge and skills required for scientific research processes
  5. To gain the competence for making critical evaluations and syntheses
  6. To have conducted research at a sufficient level about one’s thesis topic
  7. To possess the behavioral and ethical sensitivity required for the academic life
  8. To possess the necessary computer skills for writing scientific papers and theses
  9. To gain the abilities of being receptive to innovations and novel ideas and  developing new ideas
  10. To comprehend fully and appropriately the meaning and significance of integrated marketing communications management in theoretical and practical terms

 

COURSE PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 P010
INTEGRATED MARKETING COMMUNICATIONS 5 5 5 5 5 3 5 3 5 5
BRAND MANAGEMENT AND CORPORATE COMMUNICATION 5 5 5 5 5 3 5 3 5 5
COMMUNICATION RESEARCH AND SCIENTIFIC ETHICS 5 5 5 5 5 4 5 4 5 5
MEDIA PLANNING AND PROCUREMENT 5 5 5 5 5 3 5 3 5 5
DIGITAL MARKETING COMMUNICATION 4 4 3 1 3 2 2 1 4 5
SEMINAR IN COMMUNICATION STUDIES 5 5 5 5 5 5 5 5 5 5
GRADUATION PROJECT 5 5 5 5 5 5 5 3 5 5
THESIS 5 5 5 5 5 5 5 5 5 5

 

 

COURSE CATEGORIES

CODE NAME ECTS
Basic Occupational Courses    
COMM 560 COMMUNICATION STUDIES AND SCIENTIFIC ETHICS 8
COMM 580 SEMINAR IN COMMUNICATION STUDIES 0
IMC 572 GRADUATION PROJECT 10
IMC 599 THESIS 64
Expertise/Field Courses    
IMC 511 INTEGRATED MARKETING COMMUNICATIONS 8
IMC 513 BRAND MANAGEMENT AND CORPORATE COMMUNICATION 8
IMC 512 MEDIA PLANNING AND PROCUREMENT 8
IMC 563 DIGITAL MARKETING COMMUNICATION 8
TOTAL 114