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MEDIA AND COMMUNICATION MANAGEMENT CONCENTRATION AREA INFORMATION PACK

1. General Information   

Goals: The goal of this concentration area is to make a name for itself at the national and international levels, both in professional and scientific terms, with its modern and innovative education program in media and communication management, which offers a balanced combination of theory and practice and which keeps with the current developments and needs in the media.

Objectives: The objective of this concentration area is to educate our students as media professionals who could effectively create and manage content in fields like public relations, marketing, advertising, and online journalism, and who could use and lead the technical and aesthetic languages of divergent media settings and also to help them become prospective communication scholars who will have a say in the international arena and make valuable contributions to the discipline.  

2. Program Learning Outcomes

Theoretical, Factual Competencies

  • To gain the abilities of working with an interdisciplinary approach and adapting theories, methods and practices from different disciplines to the relevant concentration area
  • To gain the abilities of data collection, literature review and analysis in the concentration area of media and communication management

Cognitive, Practical Competencies

  • To gain the ability of communicating within the national and international scientific environments
  • To gain the knowledge and skills required for scientific research processes
  • To gain the abilities of data collection, literature review and analysis in the concentration area of integrated marketing communications
  • To gain the ability of contributing to the scientific theory, methodology and practices at least in one discipline
  • To gain the competence for making critical evaluations and syntheses
  • To have conducted research at a sufficient level about one’s thesis topic

Competencies of Independent Work and Assuming Responsibility

  • To gain the abilities of data collection, literature review and analysis in the concentration area of integrated marketing communications
  • To possess the behavioral and ethical sensitivity required for the academic life

Learning Competencies

  • To comprehend fully and appropriately the meaning and significance of media and communication management in theoretical and practical terms
  • To gain the abilities of working with an interdisciplinary approach and adapting theories, methods and practices from different disciplines to the relevant concentration area
  • To gain the knowledge and skills required for scientific research processes

Communicative and Social Competencies

  • To gain the abilities of being receptive to innovations and novel ideas and  developing new ideas
  • To gain the ability of communicating within the national and international scientific environments

Field-Based Competencies

  • To comprehend fully and appropriately the meaning and significance of media and communication management in theoretical and practical terms
  • To gain the competence for making critical evaluations and syntheses
  • To gain the knowledge and skills required for scientific research processes
  • To gain the ability of contributing to the scientific theory, methodology and practices at least in one discipline

3. The Degree to be Received

Upon successfully completing the research and thesis process (64 ECTS) following the required course load (56 ECTS), students are awarded with a Master of Arts degree in media and communication management (120 ECTS).

Upon successfully completing their graduation projects (10 ECTS) following the required course load (80 ECTS), students are awarded with a non-thesis Master of Arts degree in media and communication management (90 ECTS).

4. Admission Requirements

Students willing to enroll in this graduate program must satisfy the legal and academic requirements as settled by YÖK (The Higher Education Council) regulations. The detailed information about the application and admission requirements is released before each academic year on the web site of the Institute of Social Sciences (www.sbe.yeditepe.edu.tr).

5. Employment Opportunities for Graduates and Transition to an Upper Stage

Thanks to the current changes in media settings as a result of the developing information communication technologies, the graduates from the program could enjoy a rich variety of work opportunities. Our graduates could work in any private, public or non-governmental organization in the media sector. They could work as editors and producers in the press, radio, television, and motion pictures production companies; as opinion researchers, search engine consultants, and reputation managers in public relations and consultancy firms; as media content-producers and mobile marketing directors in advertising agencies, and as social media specialists in various public, private, and non-governmental organizations. In other words, they could find employment in any professional positions requiring the production and management of media-related content.  

Students who have successfully completed the thesis program can apply for doctorate degrees in different subfields of communication studies or in other scientific disciplines admitting students from this field of study.

6. Graduation Requirements

In order to graduate from the program, students have to complete 120 ECTS for a thesis degree and 90 ECTS for a non-thesis degree.

For the thesis program, upon successfully completing the course load, students have to submit theirs theses the topics of which should be determined under the supervision of their advisors. In addition, accepted theses should be defended before a jury.

For the non-thesis program, upon successfully completing the course load, students should submit their graduation projects.

7. Contact Information

 

Department Chair     :                                  Assoc. Prof. Dr. Pelin Hürmeriç                                                                                                    

                                                                    perguven@yeditepe.edu.tr

                                                                       +90 (216) 578-08-38

Bologna Coordinator:                               Assist. Prof. Dr. Özlem Akkaya

                                                                ozlem.akkaya@yeditepe.edu.tr

                                                                 +90 (216) 578-12-69

8. Teaching & Learning Methods

Teaching and learning methods and strategies are chosen to improve the student’s various skills such as self-learning, life-long learning, observation, teaching others, presentation, critical thinking, teamwork and IT use. Also, the learning methods are designed as to assist students with different learning styles. As such, the program is supported by the teaching and learning methodologies below:

Teaching and Learning Methods Main Learning Activities Tools
Lecture Listening and interpretation conventional classware, multimedia, data projector, computer, overhead projector
Lecture with Discussion Listening and interpretation, Observation/manipulation situations, critical thinking, question posing conventional classware, multimedia, data projector, computer, overhead projector
Brainstorming Observation/manipulation situations, critical thinking, question posing, creative teamwork  
Small Group Discussion Listening and interpretation, Observation/manipulation situations, critical thinking, question posing conventional classware, multimedia, data projector, computer, overhead projector
Simulation Observation/manipulation situations, IT Skills real or virtual environment allowing observation
Seminars Research skills, writing, reading, IT Skills, Listening and interpretation, Observation/manipulation situations, organizational skills conventional classware, multimedia, data projector, computer, overhead projector, specific hardware
Group work Research skills, writing, reading, IT Skills, critical thinking, question posing, organizational skills, teamwork web directories, database, e-mail, online discussion,
web-based discussion forums
Fieldwork Observation/manipulation situations, Research skills, writing, reading  
Homework Research skills, writing, reading, IT Skills web directories, database, e-mail
Presentation Research skills, manipulation situations, question posing, interpretation, presentation  
Panel of Experts Listening and interpretation, Observation/manipulation situations conventional classware multimedia, data projector, computer, overhead projector, specific hardware
Guest Speaker Listening and interpretation, Observation/manipulation situations conventional classware, multimedia, data projector, computer, overhead projector, specific hardware
Student Club Activities / Projects Observation/manipulation situations, critical thinking, question posing, creative team work, Research skills, organizational skills, writing, reading, specific predetermined skill  

 

COURSE SCHEDULE

THESIS PROGRAM
YEAR 1
FALL
CODE NAME T A L Y E
MCM 506 COMMUNICATION THEORIES AND RESEARCH 3 0 0 3 8
MCM 502 MEDIA ANALYSIS 3 0 0 3 8
  FREE ELECTIVE 3 0 0 3 8
COMM 560  COMMUNICATION RESEARCH AND SCIENTIFIC ETHICS 3 0 0 3 8
SPRING
MCM 502 MEDIA ANALYSIS 3 0 0 3 8
MCM 508 COMMUNICATION ANTHROPOLOGY 3 0 0 3 8
MCM 512 MEDIA AND COLLECTIVE MEMORY 3 0 0 0 8
COMM 580 SEMINAR IN COMMUNICATION STUDIES 3 0 0 0 0
YEAR 1 TOTAL ECTS 56
YEAR 2
MCM 599 THESIS 3 0 0 0 64
YEAR 2 TOTAL ECTS 64
TOTAL ECTS 120
TOTAL CREDITS FOR GRADUATION 21

 

NON-THESIS PROGRAM
YEAR 1
FALL
CODE NAME T A L Y E
MCM 506 COMMUNICATION THEORIES AND RESEARCH 3 0 0 3 8
MCM 502 MEDIA ANALYSIS 3 0 0 3 8
  FREE ELECTIVE 3 0 0 3 8
COMM 560  COMMUNICATION RESEARCH AND SCIENTIFIC ETHICS 3 0 0 3 8
SPRING
MCM 502 MEDIA ANALYSIS 3 0 0 3 8
MCM 508 COMMUNICATION ANTHROPOLOGY 3 0 0 3 8
MCM 512 MEDIA AND COLLECTIVE MEMORY 3 0 0 0 8
YEAR 1 TOTAL ECTS 56  
YEAR 2
FALL
  AREA ELECTIVE 3 0 0 3 8
  AREA ELECTIVE 3 0 0 3 8
  AREA ELECTIVE 3 0 0 3 8
MCM 597 GRADUATION PROJECT 0 0 0 3 10
YEAR 2 TOTAL ECTS 34  
TOTAL ECTS 90
TOTAL CREDITS FOR GRADUATION 30

RELATIONS BETWEEN COURSES AND PROGRAM OUTCOMES

  1. To gain the abilities of working with an interdisciplinary approach and adapting theories, methods and practices from different disciplines to the relevant concentration area
  2. To gain the abilities of data collection, literature review and analysis in the concentration area of media and communication management
  3. To gain the ability of communicating within the national and international scientific environments
  4. To gain the knowledge and skills required for scientific research processes
  5. To gain the competence for making critical evaluations and syntheses
  6. To have conducted research at a sufficient level about one’s thesis topic
  7. To possess the behavioral and ethical sensitivity required for the academic life
  8. To possess the necessary computer skills for writing scientific papers and theses
  9. To gain the abilities of being receptive to innovations and novel ideas and  developing new ideas
  10. To comprehend fully and appropriately the meaning and significance of media and communication management in theoretical and practical terms

 

COURSE PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 P010
COMMUNICATION THEORIES AND RESEARCH 5 5 5 5 5 3 5 3 5 5
COMMUNICATION RESEARCH AND SCIENTIFIC ETHICS 5 5 5 5 5 4 5 4 5 5
MEDIA ANALYSIS 5 5 4 4 5 3 2 1 4 5
COMMUNICATION ANTHROPOLOGY 5 5 5 5 5 3 5 3 5 5
MEDIA AND COLLECTIVE MEMORY 5 5 5 5 5 3 5 3 5 5
SEMINAR IN COMMUNICATION STUDIES 5 5 5 5 5 5 5 5 5 5
GRADUATION PROJECT 5 5 5 5 5 5 5 3 5 5
THESIS 5 5 5 5 5 5 5 5 5 5

 

COURSE CATEGORIES

CODE NAME ECTS
Basic Occupational Courses    
COMM 560 COMMUNICATION STUDIES AND SCIENTIFIC ETHICS 8
COMM 580 SEMINAR IN COMMUNICATION STUDIES 0
MCM 590 GRADUATION PROJECT 10
MCM 599 THESIS 64
Expertise/Field Courses    
MCM 506 COMMUNICATION THEORIES AND RESEARCH 8
MCM 502 MEDIA ANALYSIS 8
MCM 508 COMMUNICATION ANTHROPOLOGY 8
MCM 512 MEDIA AND COLLECTIVE MEMORY 8
TOTAL 114