Content Development for Media

Program Type:

Thesis

Course Code:

VCD 554

Semester:

Spring

Course Type:

Core

P:

3

Lab:

0

Credits:

3

ECTS:

9

Course Language:

English

Courses given by:

Merve ÇAŞKURLU

Course Objectives:

The aim of the course is to analyzing and the examination of the creative thinking, creativity development methods, visualization strategies, content selection, intended product development, maintaining the integrity of the design for perspective of content development.

Course Content:

Content development, important in ensuring the integrity of the design process, is defined as the process of researching, writing, gathering, organizing and editing information for publication. Students put forward their skills of designing and realizing a content development project in which they use all their abilities acquired within the lectures.

Teaching Methods:

1: Lecture, 2: Interactive Lecture, 6: Case Study, 15: Assignment

Assessment Methods:

A: Exam, C: Assignment, D: Experiment

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Outcomes	Teaching Methods	Assessment Methods
1. Identifies core marketing techniques concepts and theories.	1	1,2,6,15	A,C,D
2. Defines marketing communication, planning and application topics.	2	1,2,6,15	A,C,D
3. Expresses communication techniques and strategies applied in new media.	4	1,2,6,15	A,C,D
4. Adapts marketing communication to new media by case studies, campaign analysis and researches.	5	1,2,6,15	A,C,D
5. Relates new media with marketing communication techniques with a new perspective.	6	1,2,6,15	A,C,D

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	General presentation and introduction of the course and the lectures.
2	Definition of Basic Principles of Media, Mass Media and Content Development.
3	Understanding the Content Development and Social Media.
4	Content Hierarchy
5	Understanding parameters, attributers, and constraints
6	Content development for design
7	Content development for design
8	Midterm Exam
9	Content development for many media
10	Content development for many media
11	Case studies, Campaign analysis, researches
12	Case studies, Campaign analysis, researches
13	Research / Final Project; Presentation in class.
14	Research / Final Project; Presentation in class.
15	Research / Final Project; Presentation in class.
16	Final Exam

Recommended Sources

RECOMMENDED SOURCES

Textbook

Kotler, 9. (2005). A’dan Z’ye Pazarlama: Pazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram. İstanbul: Mediacat.

Peter, J. Paul (2001). Consumer Bahavior and marketing strategies. McGraw Hill. 6th edition.

Robert S. Weygant, (2011). BIM Content Development: Standarts, Strategies and Best Practices ISBN: 0470583576

Additional Resources

Percy, Larry. (1997). Strategies for implementing integrated marketing communication Chicago. NTC Business Book.

Material Sharing

MATERIAL SHARING
Documents	www.coadsysexam.yeditepe.edu.tr
Assignments	www.coadsysexam.yeditepe.edu.tr
Exams

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	40
Final	1	60
Total		100
Contribution of Final Examination to Overall Grade		60
Contribution of In-Term Studies to Overall Grade		40
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Knows the theories, methods, strategies and techniques in the field of visual communication design.					X
2	Has the knowledge to use competently the communication media tools on a professional level.					X
3	Analyzes and examines diversified cultural studies of visual communication design.			X
4	Associates and interprets the knowledge related to the field with various disciplines.					X
5	Designs and implements creative and authentic projects using his/her technological competence.					X
6	Conducts distinctive projects using different strategies by the knowledge acquired from the field.					X
7	Evaluates the knowledge and skills acquired from the field with a critical approach.				X
8	Tracks field knowledge and communicates with colleagues by mastering a foreign language at least at European Language Portfolio B1 general level.					X
9	Cares for the national and international ethical rules and standards in visual communication design.					X
10	Performs an innovative and authentic thesis study by conducting academic researches contributing to the field of visual communication design.	X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Mid-terms Exam	1	40	40
Assignment	1	40	40
Final Exam	1	60	60
Total Work Load			224
Total Work Load / 25 (h)			8,96
ECTS Credit of the Course			9

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