The aim of this course is to provide a general understanding of today's air transport environment and the functioning of the airline industry.
Aviation History; International Aviation Bodies; History of IATA and Deregulation; Metrics and Definitions; Traffic Rights Air Service Agreements; Pools / SPAs / Codeshares; Alliances - Multinationals in the Air; Agency Distribution; Hub & Spoke - Product Planning/Scheduling; Fleet Planning; Settlement Mechanisms; Revenue / Yield Management; Customer Loyalty Programs; Networks versus Low Costs.
Vertical Tabs
Course Learning Outcomes
|
Outputs of the Course |
Program Learning Outcomes | Methods of Learning | Methods of Performance Measurement |
| 1. Students gain general information about aviation history and aviation bodies. | 3, 8, 11, 12 | 1, 2, 3 | A, C |
| 2. Students learn how the commercial airline industry works. | 3, 8, 11, 12 | 1, 2, 3 | A, C |
| 3. Students gain a general understanding of today's air transport environment. | 3, 8, 11, 12 | 1, 2, 3 | A, C |
Course Flow
| TOPICS TO BE COVERED | ||
| Week | Topics | Preparations |
| 1 | Aviation History | Lecture Notes |
| 2 | International Aviation Bodies | Lecture Notes |
| 3 | History of IATA and Deregulation | Lecture Notes |
| 4 | Metrics and Definitions | Lecture Notes |
| 5 | Traffic Rights Air Service Agreements | Lecture Notes |
| 6 | Pools / SPAs / Codeshares | Lecture Notes |
| 7 | Alliances - Multinationals in the Air | Lecture Notes |
| 8 | Agency Distribution | Lecture Notes |
| 9 | Hub & Spoke - Product Planning/Scheduling | Lecture Notes |
| 10 | Fleet Planning | Lecture Notes |
| 11 | Settlement Mechanisms | Lecture Notes |
| 12 | Revenue / Yield Management | Lecture Notes |
| 13 | Customer Loyalty Programs | Lecture Notes |
| 14 | Networks versus Low Costs | Lecture Notes |
| 15 | Final Exam | Lecture Notes |
Recommended Sources
| SOURCES |
|
Textbook Jody Hoffer Gittel (2003) The Southwest Airlines Way, Mc Graw Hill.
Rigas Doganis (2001) The Airline Business in the 21st. Century, Routledge. Derrick Wyatt (2002) EU Treaties & Legislation, Oxford University Press. Ken Button (1981) Transport Economics, Heinemann, London. Rigas Doganis (1991) Flying Off Course, Harper & Collins. |
|
Other Sources Stephen Shaw (2004) Airline Marketing & Management, Ashgate Press.
Siobhan Creaton (2004) Ryanair, Aurum Press. Stephen Holloway (2003) Practical Airline Economics, Ashgate Press. |
Material Sharing
| MATERIALS | |
| Documents | Lecture Notes |
| Homeworks | - |
| Exams | Midterm Exam, Final Exam |
Assessment
| EVALUATION SYSTEM | ||
| SEMESTER STUDIES | NR | SHARE (%) |
| Midterm | 1 | 40 |
| Homework | 1 | 10 |
| Attendance | 1 | 10 |
| Total | 60 | |
| Contribution of Final Exam | 40 | |
| Contribution of Semester Studies | 60 | |
| Total | 100 | |
Course’s Contribution to Program
| CONTRIBUTION OF THE COURSE TO PROGRAM OUTCOMES | ||||||
|
No |
Program Learning Outcomes |
Contribution | ||||
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to examine the concepts and information in the field of business with scientific methods, and thus to gain the ability to propose solutions based on research in order to identify and analyze problems | X | ||||
| 2 | To gain the ability to follow current and developing trends in business, logistics and transportation with professional English proficiency | X | ||||
| 3 | To have the knowledge and skills to maintain and conduct the international relations of manufacturers and commercial companies | X | ||||
| 4 | To have the knowledge to plan, coordinate, execute and control the supply chain processes of manufacturers and commercial companies | X | ||||
| 5 | To have the knowledge and skills to be a senior manager in logistics and transportation companies | X | ||||
| 6 | To have the ability to benefit from information technologies related to the planning and management of supply chain and logistics processes | X | ||||
| 7 | To have the ability to work in harmony with team members on professional issues | X | ||||
| 8 | To have the ability to understand and manage social and professional relationships, to produce innovative and creative ideas and to put these ideas into practice | X | ||||
| 9 | To identify problems with quantitative methods using analytical decision-making methods and to have the knowledge to produce solutions | X | ||||
| 10 | To have the knowledge to carry out a research in the subject area in accordance with the stages of the scientific research process | X | ||||
ECTS
| ECTS / WORK LOAD TABLE | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration (Including the exam weeks: 15 x Total Course Hours) | 15 | 3 | 45 |
| Out-of-Class Study Time (Pre-Study, Practice) | 15 | 8 | 120 |
| Midterm Exam | 1 | 10 | 10 |
| Quiz | - | - | - |
| Homework | 1 | 10 | 10 |
| Final Exam | 1 | 15 | 15 |
| Total Work Load | 200 | ||
| Total Work Load / 25 (h) | 8 | ||
| ECTS of the Course | 8 | ||