Elective List

Non interactive-Economic Schools of Marketing, Interactive-Economic School of Marketing Non interactive-Noneconomic School of Marketing, Interactive-Noneconomic School of Marketing, the Proper Domain of Marketing Theory, the Dominant Perspective in Marketing the Relationship Between Marketing and Society, General Theory of Marketing, the Contributions of Philip Kotler to Marketing Theory, the Contributions of Shelby D. Hunt to Marketing Theory, the Contributions of Louis Stern to Marketing Theory.