Elective List

The effect of the Internet and related technologies on business and social institutions is more profound than that of any prior invention, including the printing press and the internal combustion engine. Furthermore, marketing is critical to the success of firms that will shape the consumption-led economies that are fueled by these technologies. MBA 536 provides a research-based and framework-driven approach to succeeding in this environment, through a rigorous approach to understanding digital marketing, social media, and electronic commerce.