Course Language:
English
Course Objectives:
The objectives of this course are: • Understanding who the consumer is and what the consumption decision making models are, • Understanding the very basic concepts like perception, learning, communication, motivation, personality and attitude formation which are significant in consumption decisions, • Understanding the research techniques needed at least to search about the issues listed above,
Course Content:
How to define and search about consumers in the process of understanding and classifying them so that marketing strategies / product/services can be customized to reach the final objective of customer satisfaction.