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Program Type: 
Thesis
Non Thesis
Course Code: 
ACM 527
Course Type: 
Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
8
Course Language: 
English
Course Objectives: 

This course aims to provide information and equipment needed to be a successful SEO practitioners and a admin panel manager.

Course Content: 

It starts with the fundamental concepts of SEO, site architecture to advance topics of keyword research. The Search Engine Optimization training certifies the participant to expertise in search marketing. This course mainly provides a practical understanding of the current SEO environment. The focus is on configuring the site to the best advantage as well as employing best practice tools and techniques for ensuring optimal interaction with search engine functions. Additional topics focus on optimization consciousness, to ensure the participants to keep current with search engine practices. The course is expanded for future professionals who want to learn Search Engine Optimization over Digital Marketing, Technology/Product Management.

Teaching Methods: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Assessment Methods: 
A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Teaching Methods

Assessment Methods

 Provides basic knowlege about  Admin Panel  architecture and management.

1, 2, 3, 12

A, C

Has a basic level of knowledge about the concept of SEO.

1, 2, 3, 9

A, C

Knows to remove the top as the desired website.when a search is performed with keywords on the search engines .

1,2

           A, C

Knows basic information about optimization rules.

1,2

           A, C

Has a basic knowledge of algorithms of search engines.

 

          A, C

Course Flow

COURSE CONTENT

Week

Topics

Study Materials

1

Description of the course

 

2

Internet usage statistics in the world

Course notes,networking resources,Textbook, references books

3

Admin Panel  architecture

Same as above

4

Making Admin Pane -1

Same as above

5

Making Admin Pane -2

Same as above

6

Search optimization

Same as above

7

SEO and SEO terms

Same as above

8

Google algorithm

Same as above

9

Google penalties

Same as above

10

Yandeks algorithm

Same as above

11

Midterm

Same as above

12

SEO tools and types

Same as above

13

SEO analysis

Course notes, Printed and online references for langauge and databases

14

SEO optimization

 

     15

     16

Project presantation

Final exam

 

Recommended Sources

RECOMMENDED SOURCES
Textbook Kaan Gülten sorularla SEO, course notes.
Additional Resources  

Material Sharing

MATERIAL SHARING

Documents

Lecture notes, guiding documents for projects and assignments

Assignments

Homeworks and projects

Exams

Midterm, Final

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-terms

1

40

Projects

1

40

Online Lab ödevleri

4

20

Total

 

100

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

40

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

60

Total

 

100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

E-Commerce and Technology Management Master graduated, Describe contemporary e-Commerce environment

 

 

 

 

X

 

2

E-Commerce and Technology Management Master graduated, Review concepts and terminology together with processes and management decisions involved

 

 

 

X

 

 

3

E-Commerce and Technology Management Master graduated, Apply techniques of using of JavaScript, JScript, DHTML, CSS, ASP, XML documents to external resources

 

 

 

X

 

 

4

E-Commerce and Technology Management Master graduated, Demonstrate an understanding of transforming and presentation languages

 

 

 

X

 

 

5

E-Commerce and Technology Management Master graduated, Assess major e-Commerce opportunities, limitations, issues and risks

 

 

 

X

 

 

6

E-Commerce and Technology Management Master graduated, Skills in project and risk management, awareness about importance of entrepreneurship, innovation and long-term development, and recognition of international standards and methodologies. 

X

 

 

 

 

 

7

E-Commerce and Technology Management Master graduated, Recognition of the need for, and the ability to access information, to follow recent developments in science and technology, and to engage in life-long learning.

 

 

X

 

 

 

8

E-Commerce and Technology Management Master graduated An ability to design, implement and evaluate an information system, component, process or program that meets specified requirements.

 

X

 

 

 

 

ECTS

ECTS / WORK LOAD TABLE

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam weeks: 15 x Total Course Hours)

15

3

45

Out-of-Class Study Time (Pre-Study, Practice)

15

6

90

Midterm Exam

1

15

15

Homework

1

30

30

Final Exam

1

20

20

Total Work Load

 

 

200

Total Work Load / 25 (h)

 

 

8

ECTS of the Course

 

 

8
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