Digital Marketing and Sales

Program Type:

Thesis

Non Thesis

Course Code:

ACM 524

Course Type:

Core

P:

3

Lab:

0

Credits:

3

ECTS:

8

Course Language:

English

Course Objectives:

This course mainly aims to sense the consept of social commerce over quickly developing fields, which utilizes social media, including web tools and social network sites to conduct e- commerce, e-marketing, and other e-business activities.

Course Content:

The course covers the areas of buyer behavior, social media marketing, social enterprise, social government, social E-CRM consept, social entertainment and gaming, social strategy, market research and analytics, and several other critical topics. The course is managerially oriented, and includes many social media applications, simulations and assignments over marketing phenomena space.

Teaching Methods:

1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study

Assessment Methods:

A: Testing, B:Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Teaching Methods	Assessment Methods
Defines digital marketing and explains importance of it.	1,2,3	A,B,C
explains the properties of strategic approaches in digital marketing and digital media .	1,2,3	A,B,C
Provides good and bad digital media examples and explains whay they are good or bad.	1,2,3	A,B,C
Knows the factors that can make Digital marketing ineffective.	1,2,3	A,B,C
Explains how to become a product brand in the promotion of digital marketing	1,2,3	A,B,C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction To Digital Marketing	Lecture notes , books, case studies
2	Digital Marketing And Sales Strategies	Lecture notes , books, case studies
3	Web Sites	Lecture notes
4	Brand Management in The Digital Environment	Lecture notes
5	Advertising İn Social Media	Lecture notes
6	Crisis Management On Social Media	Lecture notes
7	Monitoring Of Social Media	Lecture notes, case studies
8	Seo	Lecture notes , books, case studies
9	E-Mail Marketing	Lecture notes
10	Midterm
11	Mobile Marketing	Lecture notes , books, case studies
12	Gamification ( Dramatization ) :	Lecture notes
13	Pr in The Digital World	Lecture notes
14	Presentation	Lecture notes , books, case studies
15	Final Exam	Lecture notes , books, case studies

Recommended Sources

RECOMMENDED SOURCES
Textbook	Dave Chaffey & PR Smith, 3rd Edition, Elsevier Butterworth-Heinemann, 2009
Additional Resources	Course website , lecture notes, computer in standard textbooks, case studies ; and analysis of online articles related to contemporary issues , reference books , resources for the term paper

Material Sharing

MATERIAL SHARING
Documents	Lecture notes
Assignments	Homeworks and term paper
Exams	Mid-Term, final exam

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-term	1	40
Term article	2	40
Assignment	5	20
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		30
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		70
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
Program Learning Outcomes	Contribution
Program Learning Outcomes	1	2	3	4	5
E-Commerce and Technology Management Master graduated, Describe contemporary e-Commerce environment					X
E-Commerce and Technology Management Master graduated, Review concepts and terminology together with processes and management decisions involved				X
E-Commerce and Technology Management Master graduated, Apply techniques of using of JavaScript, JScript, DHTML, CSS, ASP, XML documents to external resources
E-Commerce and Technology Management Master graduated, Demonstrate an understanding of transforming and presentation languages			X
E-Commerce and Technology Management Master graduated, Assess major e-Commerce opportunities, limitations, issues and risks					X
E-Commerce and Technology Management Master graduated, Skills in project and risk management, awareness about importance of entrepreneurship, innovation and long-term development, and recognition of international standards and methodologies.					X
E-Commerce and Technology Management Master graduated, Recognition of the need for, and the ability to access information, to follow recent developments in science and technology, and to engage in life-long learning.					X
E-Commerce and Technology Management Master graduated An ability to design, implement and evaluate an information system, component, process or program that meets specified requirements.					X

ECTS

ECTS / WORK LOAD TABLE
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam weeks: 15 x Total Course Hours)	15	3	45
Out-of-Class Study Time (Pre-Study, Practice)	15	6	90
Midterm Exam	1	15	15
Homework	1	30	30
Final Exam	1	20	20
Total Work Load			200
Total Work Load / 25 (h)			8
ECTS of the Course			8

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