E-CRM / Social Media Marketing

Program Type:

Thesis

Non Thesis

Course Code:

ACM 525

Course Type:

Elective

P:

3

Lab:

0

Credits:

3

ECTS:

8

Course Language:

English

Course Objectives:

This course mainly aims to sense the consept of social commerce over quickly developing fields, which utilizes social media, including web tools and social network sites to conduct e- commerce, e-marketing, and other e-business activities.

Course Content:

The course covers the areas of buyer behavior, social media marketing, social enterprise, social government, social E-CRM consept, social entertainment and gaming, social strategy, market research and analytics, and several other critical topics. The course is managerially oriented, and includes many social media applications, simulations and assignments over marketing phenomena space.

Teaching Methods:

1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study

Assessment Methods:

A: Exam, B:Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Teaching Methods	Assessment Methods
Knows meaning and consept of social media	1,2,3	A,B,D
Explains and applies social entrepreneurship	1,2,3	A,B,D
Explains importance of social media in marketing	1,2,3	A,B,D
Analyzes the relationship between marketing applications and social media applications	1,2,3	A,B,D

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction Social Media Marketing	Lecture notes , books, case studies
2	Positive and negative social media examples	Lecture notes , books, case studies
3	Social media marketing	Lecture notes
4	Social Media tools and usage in marketing practice-1	Lecture notes
5	Social Media tools and usage in marketing practice-2	Lecture notes
6	Social State	Lecture notes
7	Marketing research	Lecture notes, case studies
8	Midterm
9	Evaluation
10	Social entertainment and games	Lecture notes , books, case studies
11	Social media applications in crisis management	Lecture notes , books, case studies
12	Project presentations
13	Project presentations
14	Project presentations
15	Final exam

Recommended Sources

RECOMMENDED SOURCES

Textbook

Erkan Akar (201

Sosyal Medya Pazarlaması - Sosyal webde pazarlama stratejileri

Material Sharing

MATERIAL SHARING
Documents	Online courses and laboratory supplies
Assignments	Online Lab assignments, term project
Exams	Short exam, midterm, final exam

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-term	1	20
Term paper	1	20
Project	1	20
Total		60
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		60
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	E-Commerce and Technology Management Master graduated, Describe contemporary e-Commerce environment					X
2	E-Commerce and Technology Management Master graduated, Review concepts and terminology together with processes and management decisions involved				X
3	E-Commerce and Technology Management Master graduated, Apply techniques of using of JavaScript, JScript, DHTML, CSS, ASP, XML documents to external resources			X
4	E-Commerce and Technology Management Master graduated, Demonstrate an understanding of transforming and presentation languages			X
5	E-Commerce and Technology Management Master graduated, Assess major e-Commerce opportunities, limitations, issues and risks					X
6	E-Commerce and Technology Management Master graduated, Skills in project and risk management, awareness about importance of entrepreneurship, innovation and long-term development, and recognition of international standards and methodologies.					X
7	E-Commerce and Technology Management Master graduated, Recognition of the need for, and the ability to access information, to follow recent developments in science and technology, and to engage in life-long learning.					X
8	E-Commerce and Technology Management Master graduated An ability to design, implement and evaluate an information system, component, process or program that meets specified requirements.		X

ECTS

ECTS / WORK LOAD TABLE
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam weeks: 15 x Total Course Hours)	15	3	45
Out-of-Class Study Time (Pre-Study, Practice)	15	6	90
Midterm Exam	1	15	15
Homework	1	30	30
Final Exam	1	20	20
Total Work Load			200
Total Work Load / 25 (h)			8
ECTS of the Course			8

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