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1
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Introduction and syllabus
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2
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What is an investment? - Introduction to sponsorship through an example
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3
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Sponsorship, professionalism and patronage - Similarities and differences
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4
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Sponsorship purposes; on advertising, public relations, marketing, belonging and branding.
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5
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The emergence, historical development and types of sponsorship. Baumol theory and examples.
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6
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Sponsorshio though art, auction and various examples. Reasons for sponsorhip of institutions – the contribution of art to businesses
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7
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Summary
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8
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Midterm
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9
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Sponsorship file
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10
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Field trip – Institution Visit (Jale Kuşkan Wax Museum)
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11
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Social and legal dimensions of culture and arts sponsorhip in Turkey
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12
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Guest
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13
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Support given to culture and art – art and culture in the world and Turkey sponsorhip samples.
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14
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Project Presentations
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