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Program Type: 
Thesis
Course Code: 
ART546
Course Type: 
Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
15
Course Language: 
English
Course Content: 
Galleries, museums, art fairs, art collectors and biennials have a huge role on the development of the art market. The tools and output of marketing in aforementioned network and the lectures from the professionals from the field.

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Course Flow

COURSE CONTENT
Week Topics  
1 Introduction  
2 Relationship between art and marketing  
3 Actors of Art Market (artists, curators, collectors, art critics and art advisers)  
4 Relationship between art and commerce  
5 Art as an investment tool  
6 Museums, galleries and auction houses  
7

Collectors and investors of art

 
8 Guest  
9 The importance of advertisement and pr.  
10 Summary  
11 Midterm  
12 Field Trip  
13 The importance of fairs in the art market.  
14 The importance of biennials in the art market.  

Recommended Sources

Textbook Pazarlama İlkeleri, Prof.Dr.İsmet Mucuk, türkmen kitabevi

Etkinlik Pazarlama Yönetimi, Mehpare Tokay Argan, Deniz Yüncü, Detay Yayıncılık

Çağdaş Sanatın ÖRGÜTLENMESİ Ali Artun İletişim Yay.

Sanat Mezat Don Thompson İletişim Yay.

Simülakrlar ve Simülasyın  Jean Baudrillard  DOĞUBATU Yay.

Baraz, Y. (1993).Türkiye'de galericilik ve sanat pazarının gelişmesi.

Antika Kültürü, 1,18-20.

Baraz, Y. (2005a). Sanat pazarı. Rh+ Sanat.

http://galeribaraz.com/2010/3055/sanatpazari

Baraz, Y. (2005b). Türkiye ve Dünyada galericilik ve sanat piyasası. Artist Dergisi.

http://www.galeribaraz.com/yahsibaraz/galeri.htm

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