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Program Type: 
Thesis
Course Code: 
ART545
Course Type: 
Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
15
Course Language: 
English
Course Content: 
1)With the growth of technology, stratecig plans like invesment, production or marketing in music industry has widely changed just like the other industries. One of the main objective of this course is to observe and analyse, reasons and consequences of this change.

2) To observe and to appreciate copyrights, sales income, expenses and trade policies.

3) To make the students understand the structural hierarchy in music industry, and giving informations about the roles in this structure.

4) To make discussions about the past of music industry and analysing the necessary headlines.

5) To make observations on financing, structuring financial foundings and investment types in music industry.

 

Vertical Tabs

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Development in the history of music and the growth of music industry                          
2 Legislative changes and factors relating to growth in music industry  
3 Standard agreements and practices in music industry.   
4 Copyrights and the duration of copyright protection.  
5 Performing rights organizations and copyright revision, 1790 to1976  
6 Midterm Exam  
7 Compulsory mechanical license for recordings and monopoly tax label rules  
8 Bootlegging, piracy and counterfeiting offenses  
9 Cost factors, budgets and production methods in music industry   
10 Midterm Exam  
11 Music for motion pictures and theater, synchronization rights  
12 Effects of record covers, labels, linear notes and promotion methods on marketing an albume                                 
13 Trade practice regulations, Marketing music over internet  
14 Presentations  

Recommended Sources

RECOMMENDED SOURCES
Textbook       
Additional Resources 1. THİS BUSİNESS OF MUSİC: M.William Krasilovsky, Sidney Shemel, John M. Gross

2. LEGAL ASPECTS OF THE MUSİC İNDUSTRY: Richard Schulenberg

3.THE FUTURE OF THE MUSIC BUSİNESS:  Steve Gordon

1. INSIDE TRACKS:  Richard Buskin

2. MÜZİKTE GENİŞ SOLUKLAR:  Leyla Pamir

3. T.C. ANAYASASI

4. AVRUPA BİRLİĞİ MÜKTESEBATI (acquis communautaire)

5. YENİ REKLAMCILIK    Atilla Aksoy