Advertising Photography I

Program Type:

Thesis

Course Code:

GRA 521

Course Type:

Elective

P:

3

Lab:

0

Credits:

3

ECTS:

15

Course Language:

Turkish

Course Objectives:

The aim of this course is to teach students the principles of advertising photography and to make photo shooting applications of different products in the studio.

Course Content:

The course teaches studio photography for advertising. Students learn creating compositions and technical preparations, lighting, shooting fundamentals. Students gain necessary skills to take photographs of various surfaces, materials and forms. They experience studio photography for advertising and create photographic compositions for the industry. This course aims to teach advanced studio photography for advertising projects.

Teaching Methods:

1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work

Assessment Methods:

1. Exam 2. Presentation 3. Homework 4. Application

Vertical Tabs

Course Learning Outcomes

Learning Outcomes of the Course	Learning Outcomes of the Program	Teaching Methods	Measurement Methods
Introduction and use of photographic equipment	1,5,9	1,2,6	1,3,4
Investigation of composition and lighting styles	1,2,3	1,2,6	2,4
Making studies of different types of photography	3,4,6	1,2,3	2,4
Explaining the historical development of photography	1,11,12	1,4	1,2
Improving the skills of evaluating and interpreting photographs	10,8	1,2,4,5	2,3,4

Course Flow

COURSE
Week	Subjects	Preliminary
1	Meeting with students, informing about course content.
2	Giving basic information about advertising photography, artistic photography and commercial photography concepts be questioned.
3	Editing in advertising photo. Studying examples of studio and outdoor shots.
4	Outdoor advertising photo design and application.
5	Use of studio in advertising photography. Introduction of studio equipments.
6	Composition rules and applications
7	Working with studio lights and using different light sources together.
8	Applied midterm exam.
9	Choice of subject for the first application in advertising photo.
10	Weekly evaluation of shots.
11	Selection of topics for the second application in advertising photo.
12	Weekly evaluation of shots.
13	Choice of subject for third application in advertising photo.
14	Weekly evaluation of shots.

Recommended Sources

SOURCES
Course’s Note
Other	Çizgen,Gültekin. Renk Dünyamız:101 Kompozisyon 101 Yorum, Say Yayınları 2006 Ergin, Erhan. Her Yönüyle Fotoğrafçılık Tekniği, İnkılap Kitabevi Kelby, Scott. Dijital Fotoğrafçının El Kitabı, Cilt 1- Cilt 2, Alfa Yayınları Mıchael Langford, Yaratıcı Fotoğrafçılık, İnkılap Kitabevi.

Material Sharing

MATERIAL SHARING
Documents
Homeworks	3 Projects, 5 Homeworks
Exams	1 Midterm, 1 Final

Assessment

CONSIDERATION SYSTEM
Midterm Studies	No	Percentage of Contribution
Homework	5	%10
Midterm	1	%20
Seminar and Presentation
Project	3	%10
Total
Final Ratio to Success	1	%60
Ratio of Semester to Success		%40
Total		%100

Course’s Contribution to Program

Course’s Contribution to Program Outcomes
No	Program Learning Outcomes	Contribution Level
No	Program Learning Outcomes	1	2	3	4	5
1	Ability to develop courage to search and try to creative design solutions as well as the functional purposes.					x
2	Awareness of professional responsibility to create designs considering cultural and individual needs of the audience.					x
3	Gain ability to conduct research, to create theoretical knowledge, and to make suggestions.				x
4	Ability to produce texts in academic formats.			x
5	Gain competence at the level of expertise in art and design related fields.					x
6	Ability to develop design projects by knowledge and skills in the field of design with a critical approach.				x
7	Ability to use technological equipments required by the field in advanced level.			x
8	Follows the current information about design culture, and adapts them to the projects.					x
9	Gain ability to the conduct interdisciplinary projects in the chosen field.					x
10	Ability to do extensive reading in design related fields.				x

ECTS

COURSE CATEGORY	Expertise / Field Courses
ECTS / Workload Table
Activity	Number	Time (hour)	Total Workload (Hour)
Course Length (14 x total course time)	14	4	56
Study time out of class (Preliminary work, reinforcement)	14	2	28
Homework	5	2	10
Seminar and Presentation
Projects	3	8	24
Midterm Exam	1	10	10
Final Exam	1	10	10

Total Workload			138
Total Workload / 25 (h)			4,60
Course’s ECTS Credit			5

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