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Program Type: 
Course Code: 
GRA 521
Course Type: 
Course Language: 
Course Objectives: 

The aim of this course is to teach students the principles of advertising photography and to make photo shooting applications of different products in the studio.

Course Content: 

The course teaches studio photography for advertising. Students learn creating compositions and technical preparations, lighting, shooting fundamentals. Students gain necessary skills to take photographs of various surfaces, materials and forms. They experience studio photography for advertising and create photographic compositions for the industry. This course aims to teach advanced studio photography for advertising projects.

Teaching Methods: 
1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work
Assessment Methods: 
1. Exam 2. Presentation 3. Homework 4. Application

Vertical Tabs

Course Learning Outcomes

Learning Outcomes of the Course Learning Outcomes of the Program Teaching Methods Measurement Methods
Introduction and use of photographic equipment 1,5,9 1,2,6 1,3,4
Investigation of composition and lighting styles 1,2,3 1,2,6 2,4
Making studies of different types of photography 3,4,6 1,2,3 2,4
Explaining the historical development of photography 1,11,12 1,4 1,2
Improving the skills of evaluating and interpreting photographs 10,8 1,2,4,5 2,3,4

Course Flow

Week Subjects Preliminary
1 Meeting with students, informing about course content.  
2 Giving basic information about advertising photography, artistic photography and commercial photography concepts

be questioned.

3 Editing in advertising photo. Studying examples of studio and outdoor shots.  
4 Outdoor advertising photo design and application.  
5 Use of studio in advertising photography. Introduction of studio equipments.  
6 Composition rules and applications  
7 Working with studio lights and using different light sources together.  
8 Applied midterm exam.  
9 Choice of subject for the first application in advertising photo.  
10 Weekly evaluation of shots.  
11 Selection of topics for the second application in advertising photo.  
12 Weekly evaluation of shots.  
13 Choice of subject for third application in advertising photo.  
14 Weekly evaluation of shots.  

Recommended Sources

Course’s Note  
Other Çizgen,Gültekin. Renk Dünyamız:101 Kompozisyon 101 Yorum, Say Yayınları 2006 Ergin, Erhan. Her Yönüyle Fotoğrafçılık Tekniği, İnkılap Kitabevi Kelby, Scott. Dijital Fotoğrafçının El Kitabı, Cilt 1- Cilt 2, Alfa Yayınları Mıchael Langford, Yaratıcı Fotoğrafçılık, İnkılap Kitabevi.

Material Sharing

Homeworks 3 Projects, 5 Homeworks
Exams 1 Midterm, 1 Final


Midterm Studies No Percentage of Contribution
Homework 5 %10
Midterm 1 %20
Seminar and Presentation    
Project 3 %10
Final Ratio to Success 1 %60
Ratio of Semester to Success   %40
Total   %100

Course’s Contribution to Program

Course’s Contribution to Program Outcomes
No Program Learning Outcomes Contribution Level
1 2 3 4 5  
1 Ability to develop courage to search and try to creative design solutions as well as the functional purposes.         x  
2 Awareness of professional responsibility to create designs considering cultural and individual needs of the audience.         x  
3 Gain ability to conduct research, to create theoretical knowledge, and to make suggestions.       x    
4 Ability to produce texts in academic formats.     x      
5 Gain competence at the level of expertise in art and design related fields.         x  
6 Ability to develop design projects by knowledge and skills in the field of design with a critical approach.       x    
7 Ability to use technological equipments required by the field in advanced level.     x      
8 Follows the current information about design culture, and adapts them to the projects.         x  
9 Gain ability to the conduct interdisciplinary projects in the chosen field.         x  
10 Ability to do extensive reading in design related fields.       x    


COURSE CATEGORY Expertise / Field Courses
ECTS / Workload Table
Activity Number Time
Total Workload


Course Length (14 x total course time) 14 4 56
Study time out of class (Preliminary work, reinforcement) 14 2 28
Homework 5 2 10
Seminar and Presentation      
Projects 3 8 24
Midterm Exam 1 10 10
Final Exam 1 10 10
Total Workload     138
Total Workload / 25 (h)     4,60
Course’s ECTS Credit     5