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Program Type: 
Course Code: 
GRA 503
Course Type: 
Course Language: 
Course Objectives: 

Students are aimed to gain a critical perspective based on theoretical knowledge. In order to create the advertisement campaigns, it is aimed to help the student to reach the creative idea of ​​the advertisement by determining the characteristics of the society with culture, aesthetics and visual analysis in order to attract the attention of the target audience.

Course Content: 

This course explains to students the concept of research and brief in the ad design process, market and competitor analysis, definition of target audience, the importance of demographic features and cultural phenomena in terms of advertising strategy, the effectiveness of advertising on sales or awareness. As a graphic designer, they gain theoretical knowledge about the advertising industry. Visual elements and cause-effect relationships in advertisements are explained, and social responsibility of the advertisement is explained and at the same time, critical thinking skills are gained about media and advertisements. Students make presentations by examining current advertising campaigns.

Teaching Methods: 
1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work
Assessment Methods: 
1. Exam 2. Presentation 3. Homework 4. Application

Vertical Tabs

Course Learning Outcomes

Learning Outcomes of the Course Learning Outcomes of the Program Teaching Methods Measurement Methods
Introduction and use of photographic equipment 1,5,9 1,2,6 1,3,4
Investigation of composition and lighting styles 1,2,3 1,2,6 2,4
Making studies of different types of photography 3,4,6 1,2,3 2,4
Explaining the historical development of photography 1,11,12 1,4 1,2
Improving the skills of evaluating and interpreting photographs 10,8 1,2,4,5 2,3,4

Course Flow

Week Subjects Preliminary
1 Introduction and general information about the course  
2 What is advertising? How is ad analysis done?  
3 What is the target audience? TV advertisement examples and institutional analysis example  
4 TV commercials evaluation and group discussion  
5 Advertising slogans and analysis.  
6 Analysis of the selected ad, target audience. questioning of visual and creative ideas  
8 Image ads domestic and foreign examples, group discussion  
9 Image ads domestic and foreign examples, group discussion  
10 Press advertisements evaluation and group discussion  
11 Press advertisements evaluation and group discussion  
12 Analysis of the selected ad, target audience. presentation of visual and creative ideas  
13 Analysis of the selected ad, target audience. presentation of visual and creative ideas  
14 The last lesson. File and presentation  

Recommended Sources

Course’s Note  
Other Çizgen,Gültekin. Renk Dünyamız:101 Kompozisyon 101 Yorum, Say Yayınları 2006 Ergin, Erhan. Her Yönüyle Fotoğrafçılık Tekniği, İnkılap Kitabevi Kelby, Scott. Dijital Fotoğrafçının El Kitabı, Cilt 1- Cilt 2, Alfa Yayınları Mıchael Langford, Yaratıcı Fotoğrafçılık, İnkılap Kitabevi.

Material Sharing

Homeworks 3 Projects, 5 Homeworks
Exams 1 Midterm, 1 Final


Midterm Studies No Percentage of Contribution
Homework 5 %10
Midterm 1 %20
Seminar and Presentation    
Project 3 %10
Final Ratio to Success 1 %60
Ratio of Semester to Success   %40
Total   %100

Course’s Contribution to Program

Course’s Contribution to Program Outcomes
No Program Learning Outcomes Contribution Level
1 2 3 4 5  
1 Ability to develop courage to search and try to creative design solutions as well as the functional purposes.         x  
2 Awareness of professional responsibility to create designs considering cultural and individual needs of the audience.         x  
3 Gain ability to conduct research, to create theoretical knowledge, and to make suggestions.       x    
4 Ability to produce texts in academic formats.     x      
5 Gain competence at the level of expertise in art and design related fields.         x  
6 Ability to develop design projects by knowledge and skills in the field of design with a critical approach.       x    
7 Ability to use technological equipments required by the field in advanced level.     x      
8 Follows the current information about design culture, and adapts them to the projects.         x  
9 Gain ability to the conduct interdisciplinary projects in the chosen field.         x  
10 Ability to do extensive reading in design related fields.       x    


COURSE CATEGORY Expertise / Field Courses
ECTS / Workload Table
Activity Number Time
Total Workload


Course Length (14 x total course time) 14 4 56
Study time out of class (Preliminary work, reinforcement) 14 2 28
Homework 5 2 10
Seminar and Presentation      
Projects 3 8 24
Midterm Exam 1 10 10
Final Exam 1 10 10
Total Workload     138
Total Workload / 25 (h)     4,60
Course’s ECTS Credit     5