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Program Type: 
Course Code: 
GRA 524
Course Type: 
Course Language: 
Courses given by: 
Course Objectives: 

The aim of the course is to provide students with contemporary typographic forms of expression through experimental projects.

Course Content: 

Teaching the advanced history of typography, typographic terminology, classification of typefaces; encouraging for making research about typography and making connections with history. Instructing typographic design criteria through studio projects.

Teaching Methods: 
1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work
Assessment Methods: 
1. Exam 2. Presentation 3. Homework 4. Application

Vertical Tabs

Course Learning Outcomes

Learning Outcomes of the Course Learning Outcomes of the Program Teaching Methods Measurement Methods
To have knowledge and experience about the basic design principles of graphic design and typography


1,2 1,2,5 2,3,4
Ability to solve design problems creatively 2,3,4,5 3,4 1,3,4
To be able to interpret texts through typographic designs


2,4,11 1,2,3 1,3,4
Utilizing different materials to produce modern and original designs in the design process 2,3,7 2,3,4 3,4
To be able to analyze art and design problems 10,12 2,4,5 2,3,4

Course Flow

Week Subjects Preliminary
1 Introduction to Experimental Typography  
2 Experimental Typography in the Context of Modern Art  
3 Futurist Typography: Marinetti, Apollinaire, Tzara, Zdanevich  
4 New Typography: Letters, Text, Experimental Typographic Systems and System Breaking in Typography


5 Typographic Expressionism, Swiss Design ’, International Typographic Style Wolf, Wolfgang Weingart  
6 Postmodernism: April Greiman, Neville Brody and Face Magazine, Emigre  
7 Max Kisman Cut / Copy / Paste, Katherine Zask Break-Split and Take New Meanings, Stefan Sagmeister Style = Fart, M / M Paris (No Ghost Just A Shell, Alphabet)  
8 Typography and Imaginary Transformation (15 Work Samples in which the Art of Typography and Scenarios Become Cult Movie Posters)


9 Typography as a Third Dimension - Letter Design  
10 Experimental Approach in Typographic Design (Poster, Double Page Design, Cover Design)  
11 Image, Emotion and Enthusiasm in Typography  
12 Color as a Typographic Expression Format  
13 Organic Typography  
14 Converting Words to Image  

Recommended Sources

Course’s Note  
Other BRINGHURST, R., The Elements of Typographic Style, Hartley and Works, Vancouver


LUPTON, E., Design Writing Research, Phaidon, London, 1996

Baines, P., Haslam, A., Type & Typography, New York: Waston-Guptill Publications: New York, 2005.

Spiekermann, E., Ginger, E. M., Stop Stealing Sheep & Find, Out How Type Works, Berkeley: Adobe Press, 2003.

Lupton, Ellen, Thinking With Type, NY: Princeton Architectural Press, 2010.

Kane, John, A Type Primer, London: Laurance King, 2011.

Material Sharing



Midterm Studies No Percentage of Contribution
Homework 2 %10
Midterm 2 %30
Seminar and Presentation    
Ratio of Final to Success   %60
Rate of Success in the Year   %40
Total   %100

Course’s Contribution to Program

Course’s Contribution to Program Outcomes
No Program Learning Outcomes Contribution Level
1 2 3 4 5  
1 Ability to develop courage to search and try to creative design solutions as well as the functional purposes.         x  
2 Awareness of professional responsibility to create designs considering cultural and individual needs of the audience.         x  
3 Gain ability to conduct research, to create theoretical knowledge, and to make suggestions.         x  
4 Ability to produce texts in academic formats.         x  
5 Gain competence at the level of expertise in art and design related fields.         x  
6 Ability to develop design projects by knowledge and skills in the field of design with a critical approach.       x    
7 Ability to use technological equipments required by the field in advanced level.       x    
8 Follows the current information about design culture, and adapts them to the projects.         x  
9 Gain ability to the conduct interdisciplinary projects in the chosen field.   x        
10 Ability to do extensive reading in design related fields.       x    


ECTS / Workload Table
Course Length (14 x total course time)
Study time out of class (Preliminary work, reinforcement)
Seminar and Presentation
Midterm Exam
Final Exam
Total Workload
Total Workload / 25 (h)
Course’s ECTS Credit