Course Language:
Turkish
Courses given by:
Course Objectives:
The aim of the course is to provide students with contemporary typographic forms of expression through experimental projects.
Course Content:
Teaching the advanced history of typography, typographic terminology, classification of typefaces; encouraging for making research about typography and making connections with history. Instructing typographic design criteria through studio projects.
Teaching Methods:
1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work
Assessment Methods:
1. Exam 2. Presentation 3. Homework 4. Application
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes of the Course | Learning Outcomes of the Program | Teaching Methods | Measurement Methods |
|
To have knowledge and experience about the basic design principles of graphic design and typography
|
1,2 | 1,2,5 | 2,3,4 |
| Ability to solve design problems creatively | 2,3,4,5 | 3,4 | 1,3,4 |
|
To be able to interpret texts through typographic designs
|
2,4,11 | 1,2,3 | 1,3,4 |
| Utilizing different materials to produce modern and original designs in the design process | 2,3,7 | 2,3,4 | 3,4 |
| To be able to analyze art and design problems | 10,12 | 2,4,5 | 2,3,4 |
Course Flow
| COURSE | ||
| Week | Subjects | Preliminary |
| 1 | Introduction to Experimental Typography | |
| 2 | Experimental Typography in the Context of Modern Art | |
| 3 | Futurist Typography: Marinetti, Apollinaire, Tzara, Zdanevich | |
| 4 |
New Typography: Letters, Text, Experimental Typographic Systems and System Breaking in Typography
|
|
| 5 | Typographic Expressionism, Swiss Design ’, International Typographic Style Wolf, Wolfgang Weingart | |
| 6 | Postmodernism: April Greiman, Neville Brody and Face Magazine, Emigre | |
| 7 | Max Kisman Cut / Copy / Paste, Katherine Zask Break-Split and Take New Meanings, Stefan Sagmeister Style = Fart, M / M Paris (No Ghost Just A Shell, Alphabet) | |
| 8 |
Typography and Imaginary Transformation (15 Work Samples in which the Art of Typography and Scenarios Become Cult Movie Posters)
|
|
| 9 | Typography as a Third Dimension - Letter Design | |
| 10 | Experimental Approach in Typographic Design (Poster, Double Page Design, Cover Design) | |
| 11 | Image, Emotion and Enthusiasm in Typography | |
| 12 | Color as a Typographic Expression Format | |
| 13 | Organic Typography | |
| 14 | Converting Words to Image | |
Recommended Sources
| SOURCES | |
| Course’s Note | |
| Other |
BRINGHURST, R., The Elements of Typographic Style, Hartley and Works, Vancouver
LUPTON, E., Design Writing Research, Phaidon, London, 1996 Baines, P., Haslam, A., Type & Typography, New York: Waston-Guptill Publications: New York, 2005. Spiekermann, E., Ginger, E. M., Stop Stealing Sheep & Find, Out How Type Works, Berkeley: Adobe Press, 2003. Lupton, Ellen, Thinking With Type, NY: Princeton Architectural Press, 2010. Kane, John, A Type Primer, London: Laurance King, 2011. |
Material Sharing
| MATERIAL SHARING | |
| Documents | |
| Homeworks | |
| Exams | |
Assessment
| CONSIDERATION SYSTEM | ||
| Midterm Studies | No | Percentage of Contribution |
| Homework | 2 | %10 |
| Midterm | 2 | %30 |
| Seminar and Presentation | ||
| Project | ||
| Total | ||
| Ratio of Final to Success | %60 | |
| Rate of Success in the Year | %40 | |
| Total | %100 | |
Course’s Contribution to Program
| Course’s Contribution to Program Outcomes | |||||||
| No | Program Learning Outcomes | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Ability to develop courage to search and try to creative design solutions as well as the functional purposes. | x | |||||
| 2 | Awareness of professional responsibility to create designs considering cultural and individual needs of the audience. | x | |||||
| 3 | Gain ability to conduct research, to create theoretical knowledge, and to make suggestions. | x | |||||
| 4 | Ability to produce texts in academic formats. | x | |||||
| 5 | Gain competence at the level of expertise in art and design related fields. | x | |||||
| 6 | Ability to develop design projects by knowledge and skills in the field of design with a critical approach. | x | |||||
| 7 | Ability to use technological equipments required by the field in advanced level. | x | |||||
| 8 | Follows the current information about design culture, and adapts them to the projects. | x | |||||
| 9 | Gain ability to the conduct interdisciplinary projects in the chosen field. | x | |||||
| 10 | Ability to do extensive reading in design related fields. | x | |||||
ECTS
| COURSE CATEGORY | |
| ECTS / Workload Table | |
| Activity | |
| Course Length (14 x total course time) | |
| Study time out of class (Preliminary work, reinforcement) | |
| Homework | |
| Seminar and Presentation | |
| Projects | |
| Midterm Exam | |
| Final Exam | |
| Total Workload | |
| Total Workload / 25 (h) | |
| Course’s ECTS Credit | |