In this course, students are introduced to the basic concepts of graphic design in the first half of the semester. Students, graphic elements and the universal rules of graphic composition, point, line, plane, rhythm and balance, size, texture and pattern, color, shape-ground relationship, image semiology and framing, content and hierarchy, layers, transparency, modularity, grid systems learn basic graphic design concepts such as symmetry and asymmetry, diagram, time and motion, rules and irregularity by examining graphic products and examples. Samples of national and international graphic design products are presented and examined. In the second half of the semester, students are introduced to terminology, graphic products and media (posters, brochures, magazine and book covers, spatial graphics, info graphics, advertising graphics (above and below line advertising graphics, advertisement, outdoor, point of sale display materials etc.) Examples will explain the design principles, the function of graphic elements in communication and how to communicate.
Learning Outcomes of the Course | Learning Outcomes of the Program | Teaching Methods | Measurement Methods |
Ability to solve basic design problems | 1, 2,15 | 1,2 | 2,4 |
Takes into consideration the culture and traditions of the society in which it is located in the solution of design and artistic problems | 2, 3, 4,15 | 1,2,3 | 2,3,4 |
Have knowledge about research methods and techniques | 1, 2, 5,15 | 2,5 | 2,4 |
It follows the works produced by specialized designers and advertising agencies around the world. | 5, 7,15 | 1,2,3 | 2,4 |
Improves communication skills by gaining the ability to express himself freely besides his professional experiences | 6, 10,15 | 2, 4, 5 | 3,4 |
To be able to use this knowledge effectively in design by having knowledge and experience on basic design principles, elements and elements | 1,6, 8,10,15 | 2, 4, 5 | 3,4 |