Course Language:
Turkish
Course Objectives:
To provide students with the knowledge of workflow for graphic design and related areas
and to transfer sectoral information.
Course Content:
in this course, visual communication such as graphic design, photography, advertising
from future jobs that designers will face and implement
The basic language of visual communication is examined with visual examples.
workflow in the field of design is taught.
Teaching Methods:
1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work
Assessment Methods:
1. Exam 2. Presentation 3. Homework 4. Application
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes of the Course | Learning Outcomes of the Program | Teaching Methods | Measurement Methods |
| To have theoretical knowledge on Graphic Design and Advertising | 1,4 | 1,2,4 | 1,3 |
| Interdisciplinary thinking skills | 11,3 | 2,3,6 | 1,3 |
| Ability to do research and analysis in the field of Graphic Design | 10,6 | 2,4 | 1,3 |
| Ability to produce and present creative ideas | 3,8 | 2,4,5 | 2,3 |
| Improvement of design process management and planning skills | 9,4 | 1,4,5 | 1,2,3 |
Course Flow
| COURSE | ||
| Week | Subjects | Preliminary |
| 1 | Introduction to ad graphic | |
| 2 | The creation process: Art director and management | |
| 3 | Brief creation, reading, understanding. | |
| 4 | Typography applications | |
| 5 | Advertisement Photo, creating photo briefi. | |
| 6 | Illustration, creating illustration briefi. | |
| 7 | Magazines, newspapers, books, etc. printed media | |
| 8 | Midterm | |
| 9 | Production | |
| 10 | Outdoor media, ambient and guerilla advertising | |
| 11 | Line of six channels | |
| 12 | Corporate identity, corporate design, corporate image | |
| 13 |
Advertisement Production I: Poster, brochure, printed advertisement
|
|
| 14 |
Advertising Production II: Billboard, stall, and ambient
|
|
Recommended Sources
| SOURCES | |
| Course’s Note | Derste öğrencilerle paylaşılacaktır. |
| Other |
Jorge Frascara (2004), “Communication design: principles, methods, and
practice, Steven Heller and Gail Anderson, “The Graphic Design Idea Book: Inspiration from 50 Masters’’, Jim Krause, “Design Basics Index’’, Emre Becer, “İletişim ve Grafik Tasarım“, Lisa Graham, “Basics of Design: Layout and Typography For Beginners“, Alan Swann, “How to Understand and Use Design and Layout“. |
Material Sharing
| MATERIAL SHARING | |
| Documents | |
| Homeworks | 4 Homeworks |
| Exams | 1 Midterm, 1 Final |
Assessment
| CONSIDERATION SYSTEM | ||
| Midterm Studies | No | Percentage of Contribution |
| Homework | 4 | %10 |
| Midterm | 1 | %30 |
| Seminar and Presentation | ||
| Project | ||
| Total | ||
| Ratio of Final to Success | 1 | %60 |
| Rate of Success in the Year | %40 | |
| Total | %100 | |
Course’s Contribution to Program
| Course’s Contribution to Program Outcomes | |||||||
| No | Program Learning Outcomes | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To have theoretical background in the fields of art and design | x | |||||
| 2 | To be able to apply basic design principles | x | |||||
| 3 | To have creative and original thinking ability | x | |||||
| 4 | Identify and solve graphic design problems | x | |||||
| 5 | An ability to use current technological tools in design processes at an advanced level | x | |||||
| 6 | To have professional and ethical responsibility about intellectual, art and design works | x | |||||
| 7 |
Ability to follow developments in the field of Art and Design
|
x | |||||
| 8 | To be able to present ideas and designs effectively | x | |||||
| 9 | To be able to work as a team | x | |||||
| 10 | To be able to conduct research, analysis and interpretation in the field | x | |||||
| 11 | Interdisciplinary thinking and ability to connect. | x | |||||
| 12 | To be aware of social and cultural values. | x | |||||
ECTS
| COURSE CATEGORY | Expertise / Field Courses | ||
| ECTS / Workload Table | |||
| Activity | Number |
Time (hour) |
Total Workload
(Hour) |
| Course Length (14 x total course time) | 14 | 2 | 28 |
| Study time out of class (Preliminary work, reinforcement) | 14 | 2 | 28 |
| Homework | 4 | 6 | 24 |
| Seminar and Presentation | |||
| Projects | |||
| Midterm Exam | 1 | 6 | 6 |
| Final Exam | 1 | 6 | 6 |
| Total Workload | 92 | ||
| Total Workload / 25 (h) | 3,68 | ||
| Course’s ECTS Credit | 4 | ||