Semiotics

Program Type:

Thesis

Course Code:

GRA 212

Course Type:

Elective

P:

2

Lab:

2

Credits:

3

ECTS:

5

Course Language:

Turkish

Course Objectives:

The aim of the course is to provide the students with the ability to examine and analyze the historical development of semiotic criticism, its branches and analysis methods developed by semiotics, and to design the visual signs that make up the world of communication by using graphic expression language.

Course Content:

Preparing new visual symbols with contemporary design understanding with research studies. Acquiring basic information about the design of signs, pictograms, symbols, emblems and logos informing and guiding the society with new forms and reinforcing them with practices. Historical development of semiotic criticism, its branches and examination of major semiology terminology

Teaching Methods:

1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work

Assessment Methods:

1. Exam 2. Presentation 3. Homework 4. Application

Vertical Tabs

Course Learning Outcomes

Learning Outcomes of the Course	Learning Outcomes of the Program	Teaching Methods	Measurement Methods
To be able to use this knowledge effectively in design by having knowledge and experience on basic design principles, elements and elements	1,2,3,13,10	1,2	2,4
To teach that different language usage and visuals create different concepts, ideas, values and feelings and key approaches for analyzing the effect of semiotics on individuals' identity formation.	2,3,4,5,10	1,2,3	2,3,4
To be able to design the visual signs that make up the world of communication by using graphic expression language.	1,2,5,8,9,10	2,5	2,4
To be able to use desktop publishing software effectively	5,7,4,13,10	1,2,3	2,4
To have information about effective research, methods and techniques in the field	6,10,13,12	2, 4, 5	3,4
Creating a graphical language by visualizing, looking, transforming and authenticating visual signs in graphic language	1,10,7,9,11	1,3,5	2,4

Course Flow

COURSE
Week	Subjects	Preliminary
1	General information about semiology and its historical development
2	General information about semiology and its historical development
3	Development of pictograms and explanation of pictograms with examples
4	Explanation of pictograms with examples and pictogram studies
5	Application of pictogram drafts and pictogram studies
6	Pictogram Studies
7	Finalization and Delivery of Pictogram Studies - Midterm
8	To teach the concepts of form, contrast form and contrast
9	Introduction to logo design and function and form in logo design
10	Logo design in black and white and contrast concept
11	Color information and color selection in logo design
12	Logo design applications
13	Logo design applications
14	The latest version of logo design applications - FINAL

Recommended Sources

SOURCES
Course’s Note
Other

Material Sharing

MATERIAL SHARING
Documents
Homeworks	4 Homeworks
Exams	1 Midterm, 1 Final

Assessment

CONSIDERATION SYSTEM
Midterm Studies	No	Percentage of Contribution
Homework
Midterm	1	%40
Seminar and Presentation
Project
Total
Ratio of Final to Success		%60
Rate of Success in the Year		%40
Total		%100

Course’s Contribution to Program

Course’s Contribution to Program Outcomes
No	Program Learning Outcomes	Contribution Level
No	Program Learning Outcomes	1	2	3	4	5
1	To have theoretical background in the fields of art and design					x
2	To be able to apply basic design principles					x
3	To have creative and original thinking ability				x
4	Identify and solve graphic design problems			x
5	An ability to use current technological tools in design processes at an advanced level					x
6	To have professional and ethical responsibility about intellectual, art and design works				x
7	Ability to follow developments in the field of Art and Design			x
8	To be able to present ideas and designs effectively					x
9	To be able to work as a team					x
10	To be able to conduct research, analysis and interpretation in the field				x
11	Interdisciplinary thinking and ability to connect.			x
12	Ability to think and make connections between disciplines. To be aware of social and cultural values.				x

ECTS

COURSE CATEGORY	Expertise / Field Courses
ECTS / Workload Table
Activity	Number	Time (hour)	Total Workload (Hour)
Course Length (14 x total course time)	14	4	56
Study time out of class (Preliminary work, reinforcement)	14	2	28
Homework
Seminar and Presentation
Projects
Midterm Exam	1	16	16
Final Exam	1	16	16

Total Workload			116
Total Workload / 25 (h)			4,64
Course’s ECTS Credit			5

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