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Program Type: 
Course Code: 
IND 521
Course Type: 
Course Language: 
Course Coordinator: 
Courses given by: 
Course Objectives: 

Designed products, that are originated from local cultures, create difference and stand out more than ever in the globalized world. In this course, the icons that represent the various cultures in Turkey are analyzed in their historical context. The course aims to create awareness on metaphorical cultural icons on students' minds and utilize them as fundamental elements in their designs.

Course Content: 

Speed of access to massive amount of information opens the doors of the world to masses of people. However in the cultural industry of Turkey there exist inability to create icons or reiterate existing ones and relate them to the global culture. To overcome these our topmost priority will be in order for presenting the visualization of the values of Turkey, cradle of civilizations, to be able to blend the unique visual treasures with the global culture that we have to coprehend and interpret.

Teaching Methods: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Application
Assessment Methods: 
A: Exam C: Homework

Vertical Tabs

Course Learning Outcomes

  Program Learning Outcomes Teaching Methods Assessment Methods
1) Connects theoretical knowledge to application in order to keep and protect richness of visual culture, assess, develop, spread and promote. 2,6 1,2,3 A,C
2) Inspects Anatolian symbols and images and describes them. 6,9 1,2,3 A,C
3) Identifies the visual representations and images that reflect the various cultures in a way to construct both historical and cultural contexts. Questions his/her knowledge. 9 1,2,3 A,C
4) Assess the influences of the methapors and images of our culture so that they can be employed as tools for visual communication. 8,9 1,2,3 A,C
5) Relates and promote design products that are being nourished by local cultures in global world. 6,7 1,2,3 A, C

Course Flow

Week Topics Study Materials
1 General presentation and introduction of the course and the lectures.  
2 The power of image and the emergence of visual cultures.  
3 Anatolian civilizations / Göbeklitepe documentary /mid term project, in class presentation  
4 Prehistoric Civilizations 1. Stone Age in Anatolia, 2. Khalkolitik Age, 3.Bronz Age in Anatolia 4. Bronze Age in West Anatolia 5.  Civilization of Troia I/6. Visual Images of Troia II Civilization/ mid term project, in class presentation  
5 Activities planery session or visitor  
6 Hatti/ Characteristics of Hitite Culture,  Hitit e Art /mid term project, in class presentation  
7 Hurri Civilation ı:Architecture, sculpture,  arts of painting and urns, engraving seals,  visual images in small arts/ mid term project, in class presentation  
8 Midterm Exam  
9 Troian Civilization  
10 Iron Age,  The perid of small kingdoms in Thousand I B.C. in Anatolia: Late Hitites, Urart,  Phrygia, Lydia, Karia, Lykia civilizations / final project in class presentation  
11 Aegean Culture /  Helenistic civilizations. / final project in class presentation  
12 Age of Rome / final project in class presentation  
13 Byzans,  A  collective  view to Selçuk and Osmanlı Age /Old Anatolian cities / final project in class presentation  
14 Student Presentation  
15 Student Presentation  
16 Final Exam  

Recommended Sources

Textbook Anadolu  Kültür Tarihi/ Anadolu Medeniyetleri, Ekrem Akurgal
Additional Resources Barnard, Malcolm (2002). Sanat, Tasarım ve Görsel Kültür. Ankara: Ütopya Yayınevi.
Berger, Arthur A. (1989). Seeing is Believing: An Introduction to Visual Communication. Mountain View: Mayfield Publishing Company.

Berger, John (1990). Görme Biçimleri. Çeviren: Yurdanur Salman, İstanbul: Metis Yayınları.

Currie, Gregory (1995). Image And Mind. Cambridge: Cambridge University Press.

Gombrich, E. H. (1976). Sanatın Öyküsü. 12. Baskı, Çeviren: Bedrettin Cömert, İstanbul: Remzi Kitabevi.

Lester, Paul Martin (2000). Visual Communication: Images With Messages. 2nd ed., Wadsworth.

Mitchell, W. J. Thomas (1986). Iconology: Image, Text, Ideology. Chicago and London: The University of Chicago Press.

Rose, Gillian (2001). Visual Methodologies. London: Sage Publication.Worth, Sol (1981). Studying Visual Communication. Philadelphia: University of Pennsylvania Press.

Visual reference: www.anadoluuygarliklari.com

Material Sharing


Assignments www.coadsysexam.yeditepe.edu.tr



Presentation 1 40
Assignment 1 60
Total for Midterm Exam   100
Presentation 1 40
Assignment 1 60
Total for Final Exam   100
Contribution of Final Examination to Overall Grade   60
Contribution of In-Term Studies to Overall Grade   40
Total   100

Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5  
1 Uses technical and academic knowledge accumulated in visual communication design field for authentic projects.         X  
2 Designs 2 and 3 dimensional creative products considering the aesthetic rules.         X  
3 Employs efficiently the technical innovations required by the professional field.         X  
4 Analyses problems related to the field starting from the concept and develops appropriate projects for the targeted audience.       X    
5 Behaves according to the national and international professional ethical principles.         X  
6 Builds awareness to universal and social problems by developed projects and offers solutions to them.         X  
7 Gains sectoral experience by compulsory internship, relates academic knowledge with field experience.     X      
8 Grasps the importance of interdisciplinary working by lifelong learning mind-set and collaborates with different teams.         X  
9 Develops concepts, creates work of arts and organizes exhibitions in order to enrich the cultural and artistic accumulation related to the sector.         X  
10 Transforms the creative ideas into moving and interactive visual expressions, executes multi-dimensional designs.         X  



COURSE CATEGORY Expertise/Field Courses
Activities Quantity  


Total Workload
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 5 70
Mid-terms 1 40 40
Final examination 1 60 60
Homework 1 40 40
Total Work Load     252
Total Work Load / 25 (h)     10.08
ECTS Credit of the Course     10