Masters Program in Journalism

Vision

The functioning of a democratic society depends on the existence of informed, competent and responsible journalists. Therefore, it is of great importance to be able to develop a well-rounded understanding of the role and impact of journalism in modern societies, as well as the competence to structure information/news as required by journalism. Journalism is also affected by the transitions between local, national and global levels in the media sector, which is a rapidly developing industry, in almost every field from publishing to media planning, from financial management to product marketing.

General Journalism is an interdisciplinary program that focuses on perspectives, techniques and methods drawn from other disciplines and on institutional and administrative issues specific to the media. At the same time, the program integrates the concepts of convergence, new media and digital media within the framework of general journalism practices and integrates the journalism profession with today's technological context. However, although the program is an interdisciplinary program, it is not an alternative or extension of any discipline.

Mission

The corrosion and crisis of trust that many segments of society see in the media itself is an important problem. The media employee should also have an ethical understanding that constantly keeps in mind the complications that some attitudes and behaviors, although legal, will create both within the institution and in the relations between the institution and society. For this reason, another aim of the General Journalism Master's Program is to train managerial candidates who have the foresight and equipment to overcome this weariness and crisis of trust in the media and to realize a qualitative transformation, because the social consequences of the consumption of the products produced by the media are of great importance.

At the same time, the program focuses on a media-centered business approach by providing candidates with education on media as an industry, media planning and media law. In this way, the program aims to enable students to see what needs to be done in the process of producing solutions by discussing media-specific problems such as marketing of media products, human resources, circulation and distribution process; how to create and protect the media organization as a brand and how to compete in market conditions.

The aim of the General Journalism Master's Program is to ensure that both professionals working in the media sector and prospective media managers graduating from departments of communication, media, law, etc. have the knowledge, skills and equipment to understand and manage the increasingly complex legal, ethical, technological and political economy dimensions of media management.

It is aimed that the students who will graduate from the program will have a journalist / manager profile who knows the basic economic structure, production process and problems of the media, can use the human resources profile, financial opportunities and resources of the institution efficiently, understand the marketing of media products, take authority and responsibility, use this ability and responsibility within certain legal legislation and ethical framework, produce on digital platforms and have a visionary journalist / manager profile competent in digital journalism practices.
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