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About Department

The Concentration Area of Media and Communication Management offers theoretical and practical education in conventional and new media studies within an interdisciplinary and critical approach. As such, it covers courses from a variety of fields, such as public relations, advertising, political science, and anthropology.

The objective of the The Concentration Area of Media and Communication Management is to train our students as media professionals who could effectively create and manage content in fields like public relations, marketing, advertising, and online journalism, and who could use and lead the technical and aesthetic languages of divergent media settings. It is also our objective to educate prospective communication scholars who will make valuable contributions to the discipline.   

Employment Opportunities for Our Graduates:

Thanks to the current changes in media settings as a result of the developing information communication technologies, our graduates could enjoy a rich variety of work opportunities. They could work in any private, public or non-governmental organization in the media sector. They could work as editors and producers in the press, radio, television, and motion pictures production companies; as opinion researchers, search engine consultants, and reputation managers in public relations and consultancy firms; as media content-producers and mobile marketing directors in advertising agencies, and as social media specialists in various public, private, and non-governmental organizations. In other words, they could find employment in any professional positions requiring the production and management of media-related content.  

Maximum graduation Time Master with Thesis : 4 semester classes + 2 semester thesis so 6 semester. Master without Thesis : 3 semester

Requirements for graduation from Program Master with Thesis: 7 classes + 1 Seminsr and Thesis. Master without Thesis: 10 classes + Graduation Project.

 

You can reach the Department Brochure from the link.

Terms Application

Terms of Application:

-A bachelor’s or equivalent degree from an institution accredited by the Higher Education Council in Turkey

-For proficiency in English, the minimum required TOEFL score is 66.

-Any test results older than five years as of the application date will not be accepted.

About the language requirement:

-The language of instruction in our program is English.

-Candidates who cannot document their proficiency in English can apply to the English Preparation School at Yeditepe University.

Required documents for the application:

-Bachelor Diploma 

-Undergraduate Transcript 

-A copy of the TOEFL exam result

-A letter of intention (in English)

The letter of intention should include the following:

-State which concentration area you are applying for,

-State whether you are applying for the thesis or non-thesis program,

-Briefly describe your  academic and professional background,

-Provide a statement of your long-term career goals,

-Define your expectations regarding the skills and knowledge you hope to acquire with the master’s program,

-Briefly explain why you want to study in our master’s program.

The application procedure:

-Candidates may apply by filling in the pre-registration application form and uploading the requested documents at http://ebs.yeditepe.edu.tr/

-Candidates should also send the required application documents to the program coordinator (ozlem.akkaya@yeditepe.edu.tr).

-Accepted candidates should assemble an enrollment file and submit it to the Graduate School Office of Admissions and the Registrar’s Office (located in the Rectorate Building)

-Candidate should pay for the tuition fee and submit the bank receipt to the Financial Affairs Office to activate the registration.

-After the activation of registration, students should get a username and password from the Graduate School Office of Admissions and the Registrar for course enrollment purposes

-Students may enroll online at http://obs.yeditepe.edu.tr/

Vision Mission

Our vision is to make a name for itself at the national and international levels, both in professional and scientific terms, with its modern and innovative education program in the concentration area media and communication management, which offers a balanced combination of theory and practice and which keeps with the current developments and needs in the media.

Our mission is to educate our students as media professionals who could effectively create and manage content in fields like public relations, marketing, advertising, and online journalism, and who could use and lead the technical and aesthetic languages of divergent media settings and also to help them become prospective communication scholars who will have a say in the international arena and make valuable contributions to the discipline.  

Bologna

MEDIA AND COMMUNICATION MANAGEMENT CONCENTRATION AREA INFORMATION PACK

1. General Information   

Goals: The goal of this concentration area is to make a name for itself at the national and international levels, both in professional and scientific terms, with its modern and innovative education program in media and communication management, which offers a balanced combination of theory and practice and which keeps with the current developments and needs in the media.

Objectives: The objective of this concentration area is to educate our students as media professionals who could effectively create and manage content in fields like public relations, marketing, advertising, and online journalism, and who could use and lead the technical and aesthetic languages of divergent media settings and also to help them become prospective communication scholars who will have a say in the international arena and make valuable contributions to the discipline.  

2. Program Learning Outcomes

Theoretical, Factual Competencies

  • To gain the abilities of working with an interdisciplinary approach and adapting theories, methods and practices from different disciplines to the relevant concentration area
  • To gain the abilities of data collection, literature review and analysis in the concentration area of media and communication management

Cognitive, Practical Competencies

  • To gain the ability of communicating within the national and international scientific environments
  • To gain the knowledge and skills required for scientific research processes
  • To gain the abilities of data collection, literature review and analysis in the concentration area of integrated marketing communications
  • To gain the ability of contributing to the scientific theory, methodology and practices at least in one discipline
  • To gain the competence for making critical evaluations and syntheses
  • To have conducted research at a sufficient level about one’s thesis topic

Competencies of Independent Work and Assuming Responsibility

  • To gain the abilities of data collection, literature review and analysis in the concentration area of integrated marketing communications
  • To possess the behavioral and ethical sensitivity required for the academic life

Learning Competencies

  • To comprehend fully and appropriately the meaning and significance of media and communication management in theoretical and practical terms
  • To gain the abilities of working with an interdisciplinary approach and adapting theories, methods and practices from different disciplines to the relevant concentration area
  • To gain the knowledge and skills required for scientific research processes

Communicative and Social Competencies

  • To gain the abilities of being receptive to innovations and novel ideas and  developing new ideas
  • To gain the ability of communicating within the national and international scientific environments

Field-Based Competencies

  • To comprehend fully and appropriately the meaning and significance of media and communication management in theoretical and practical terms
  • To gain the competence for making critical evaluations and syntheses
  • To gain the knowledge and skills required for scientific research processes
  • To gain the ability of contributing to the scientific theory, methodology and practices at least in one discipline

3. The Degree to be Received

Upon successfully completing the research and thesis process (64 ECTS) following the required course load (56 ECTS), students are awarded with a Master of Arts degree in media and communication management (120 ECTS).

Upon successfully completing their graduation projects (10 ECTS) following the required course load (80 ECTS), students are awarded with a non-thesis Master of Arts degree in media and communication management (90 ECTS).

4. Admission Requirements

Students willing to enroll in this graduate program must satisfy the legal and academic requirements as settled by YÖK (The Higher Education Council) regulations. The detailed information about the application and admission requirements is released before each academic year on the web site of the Institute of Social Sciences (www.sbe.yeditepe.edu.tr).

5. Employment Opportunities for Graduates and Transition to an Upper Stage

Thanks to the current changes in media settings as a result of the developing information communication technologies, the graduates from the program could enjoy a rich variety of work opportunities. Our graduates could work in any private, public or non-governmental organization in the media sector. They could work as editors and producers in the press, radio, television, and motion pictures production companies; as opinion researchers, search engine consultants, and reputation managers in public relations and consultancy firms; as media content-producers and mobile marketing directors in advertising agencies, and as social media specialists in various public, private, and non-governmental organizations. In other words, they could find employment in any professional positions requiring the production and management of media-related content.  

Students who have successfully completed the thesis program can apply for doctorate degrees in different subfields of communication studies or in other scientific disciplines admitting students from this field of study.

6. Graduation Requirements

In order to graduate from the program, students have to complete 120 ECTS for a thesis degree and 90 ECTS for a non-thesis degree.

For the thesis program, upon successfully completing the course load, students have to submit theirs theses the topics of which should be determined under the supervision of their advisors. In addition, accepted theses should be defended before a jury.

For the non-thesis program, upon successfully completing the course load, students should submit their graduation projects.

7. Contact Information

 

Department Chair     :                                  Assoc. Prof. Dr. Pelin Hürmeriç                                                                                                    

                                                                    perguven@yeditepe.edu.tr

                                                                       +90 (216) 578-08-38

Bologna Coordinator:                               Assist. Prof. Dr. Özlem Akkaya

                                                                ozlem.akkaya@yeditepe.edu.tr

                                                                 +90 (216) 578-12-69

8. Teaching & Learning Methods

Teaching and learning methods and strategies are chosen to improve the student’s various skills such as self-learning, life-long learning, observation, teaching others, presentation, critical thinking, teamwork and IT use. Also, the learning methods are designed as to assist students with different learning styles. As such, the program is supported by the teaching and learning methodologies below:

Teaching and Learning Methods

Main Learning Activities

Tools

Lecture

Listening and interpretation

conventional classware, multimedia, data projector, computer, overhead projector

Lecture with Discussion

Listening and interpretation, Observation/manipulation situations, critical thinking, question posing

conventional classware, multimedia, data projector, computer, overhead projector

Brainstorming

Observation/manipulation situations, critical thinking, question posing, creative teamwork

 

Small Group Discussion

Listening and interpretation, Observation/manipulation situations, critical thinking, question posing

conventional classware, multimedia, data projector, computer, overhead projector

Simulation

Observation/manipulation situations, IT Skills

real or virtual environment allowing observation

Seminars

Research skills, writing, reading, IT Skills, Listening and interpretation, Observation/manipulation situations, organizational skills

conventional classware, multimedia, data projector, computer, overhead projector, specific hardware

Group work

Research skills, writing, reading, IT Skills, critical thinking, question posing, organizational skills, teamwork

web directories, database, e-mail, online discussion,
web-based discussion forums

Fieldwork

Observation/manipulation situations, Research skills, writing, reading

 

Homework

Research skills, writing, reading, IT Skills

web directories, database, e-mail

Presentation

Research skills, manipulation situations, question posing, interpretation, presentation

 

Panel of Experts

Listening and interpretation, Observation/manipulation situations

conventional classware multimedia, data projector, computer, overhead projector, specific hardware

Guest Speaker

Listening and interpretation, Observation/manipulation situations

conventional classware, multimedia, data projector, computer, overhead projector, specific hardware

Student Club Activities / Projects

Observation/manipulation situations, critical thinking, question posing, creative team work, Research skills, organizational skills, writing, reading, specific predetermined skill

 

 

COURSE SCHEDULE

THESIS PROGRAM

YEAR 1

FALL

CODE

NAME

T

A

L

Y

E

MCM 506

COMMUNICATION THEORIES AND RESEARCH

3

0

0

3

8

MCM 502

MEDIA ANALYSIS

3

0

0

3

8

 

FREE ELECTIVE

3

0

0

3

8

COMM 560 

COMMUNICATION RESEARCH AND SCIENTIFIC ETHICS

3

0

0

3

8

SPRING

MCM 502

MEDIA ANALYSIS

3

0

0

3

8

MCM 508

COMMUNICATION ANTHROPOLOGY

3

0

0

3

8

MCM 512

MEDIA AND COLLECTIVE MEMORY

3

0

0

0

8

COMM 580

SEMINAR IN COMMUNICATION STUDIES

3

0

0

0

0

YEAR 1 TOTAL ECTS

56

YEAR 2

MCM 599

THESIS

3

0

0

0

64

YEAR 2 TOTAL ECTS

64

TOTAL ECTS

120

TOTAL CREDITS FOR GRADUATION

21

 

NON-THESIS PROGRAM

YEAR 1

FALL

CODE

NAME

T

A

L

Y

E

MCM 506

COMMUNICATION THEORIES AND RESEARCH

3

0

0

3

8

MCM 502

MEDIA ANALYSIS

3

0

0

3

8

 

FREE ELECTIVE

3

0

0

3

8

COMM 560 

COMMUNICATION RESEARCH AND SCIENTIFIC ETHICS

3

0

0

3

8

SPRING

MCM 502

MEDIA ANALYSIS

3

0

0

3

8

MCM 508

COMMUNICATION ANTHROPOLOGY

3

0

0

3

8

MCM 512

MEDIA AND COLLECTIVE MEMORY

3

0

0

0

8

YEAR 1 TOTAL ECTS

56

 

YEAR 2

FALL

 

AREA ELECTIVE

3

0

0

3

8

 

AREA ELECTIVE

3

0

0

3

8

 

AREA ELECTIVE

3

0

0

3

8

MCM 597

GRADUATION PROJECT

0

0

0

3

10

YEAR 2 TOTAL ECTS

34

 

TOTAL ECTS

90

TOTAL CREDITS FOR GRADUATION

30

RELATIONS BETWEEN COURSES AND PROGRAM OUTCOMES

  1. To gain the abilities of working with an interdisciplinary approach and adapting theories, methods and practices from different disciplines to the relevant concentration area
  2. To gain the abilities of data collection, literature review and analysis in the concentration area of media and communication management
  3. To gain the ability of communicating within the national and international scientific environments
  4. To gain the knowledge and skills required for scientific research processes
  5. To gain the competence for making critical evaluations and syntheses
  6. To have conducted research at a sufficient level about one’s thesis topic
  7. To possess the behavioral and ethical sensitivity required for the academic life
  8. To possess the necessary computer skills for writing scientific papers and theses
  9. To gain the abilities of being receptive to innovations and novel ideas and  developing new ideas
  10. To comprehend fully and appropriately the meaning and significance of media and communication management in theoretical and practical terms

 

COURSE

PO1

PO2

PO3

PO4

PO5

PO6

PO7

PO8

PO9

P010

COMMUNICATION THEORIES AND RESEARCH

5

5

5

5

5

3

5

3

5

5

COMMUNICATION RESEARCH AND SCIENTIFIC ETHICS

5

5

5

5

5

4

5

4

5

5

MEDIA ANALYSIS

5

5

4

4

5

3

2

1

4

5

COMMUNICATION ANTHROPOLOGY

5

5

5

5

5

3

5

3

5

5

MEDIA AND COLLECTIVE MEMORY

5

5

5

5

5

3

5

3

5

5

SEMINAR IN COMMUNICATION STUDIES

5

5

5

5

5

5

5

5

5

5

GRADUATION PROJECT

5

5

5

5

5

5

5

3

5

5

THESIS

5

5

5

5

5

5

5

5

5

5

 

COURSE CATEGORIES

CODE

NAME

ECTS

Basic Occupational Courses

 

 

COMM 560

COMMUNICATION STUDIES AND SCIENTIFIC ETHICS

8

COMM 580

SEMINAR IN COMMUNICATION STUDIES

0

MCM 590

GRADUATION PROJECT

10

MCM 599

THESIS

64

Expertise/Field Courses

 

 

MCM 506

COMMUNICATION THEORIES AND RESEARCH

8

MCM 502

MEDIA ANALYSIS

8

MCM 508

COMMUNICATION ANTHROPOLOGY

8

MCM 512

MEDIA AND COLLECTIVE MEMORY

8

TOTAL

114