Course Language:
English
Course Objectives:
This course mainly aims to sense the consept of social commerce over quickly developing fields, which utilizes social media, including web tools and social network sites to conduct e- commerce, e-marketing, and other e-business activities.
Course Content:
The course covers the areas of buyer behavior, social media marketing, social enterprise, social government, social E-CRM consept, social entertainment and gaming, social strategy, market research and analytics, and several other critical topics. The course is managerially oriented, and includes many social media applications, simulations and assignments over marketing phenomena space.
Teaching Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Assessment Methods:
A: Testing, B:Presentation, C: Homework, D: Project, E: Laboratory