Course Language:
Turkish
Course Objectives:
The aims of the course are to teach history of typography, typographic terminology, classification of typefaces; to encourage student for making research about typography, to instruct typographic design criteria through studio projects.
Course Content:
Teaching Form-content relations, geometric abstraction and simplification, visual hierarchy, typographic composition and unity, and applying through experimental typographic designs.
Teaching Methods:
1 Lecture 2:Problem Solving 3:Discussion
Assessment Methods:
A: Exam , B:Assignment C: Presentation
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| To have knowledge and experience about basic design principles of graphic design and typography | 5, 3 | 1,2,3 | A,C |
| Ability to solve design problems in a creative way | 6, 8 | 1,2,3 | A,C |
| To be able to interpret texts through typographic designs | 3, 10 | 1,2,3 | A,C |
| To use different materials in order to produce modern and original designs within the design process | 7, 9 | 1,2,3 | A,C |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | Introduction to typography | |
| 2 | Typography in the Context of Modern Art | |
| 3 | Futuristic Typography: Marinetti, Apollinaire, Tzara, Zdanevich | |
| 4 | New Typography: Letter, Text, Experimental Typographic Systems and Typography | |
| 5 | Typographic Expressionism, Swiss Design Uluslararası, International Typographic Style,, Wolfgang Weingart | |
| 6 | Postmodernism: April Greiman, Neville Brody and Face Magazine, Emigre | |
| 7 | Max Kisman Cut / Copy / Paste, Katherine Zask Part-Divide and Take New Meanings, Stefan Sagmeister Style = Fart, M / M Paris (No Ghost Just A Shell, Alphabet) | |
| 8 | Typography and Imaginary Transformation (15 Works Sampling in which the Art of Typography turns into Cult Film Posters) | |
| 9 | Typography in the Third Dimension - Letter Design | |
| 10 | Experimental Approach in Typographic Design (Poster, Double Page Design, Cover Design) | |
| 11 | Image, Emotion and Enthusiasm in Typography | |
| 12 | Color as Typographic Expression Format | |
| 13 | Organic Typography | |
| 14 | Converting Words to Pictures | |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | Quantity | Percentage |
| Mid-Term | 1 | %10 |
| Assignment | ||
| Seminar and Presentation | ||
| Project | 4 | %30 |
| Final Exam | 1 | %60 |
| Total | %100 | |
| Contribution of fınal examination to overall grade | %60 | |
| Contribution of in-term studies to overall grade | %40 | |
| Total | %100 | |
Course’s Contribution to Program
| COURSE'S CONTRIBUTION TO PROGRAM | |||||||
| No | Program Learning Outcomes | Contribution | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Ability to develop courage to search and try to creative design solutions as well as the functional purposes. | X | |||||
| 2 | Awareness of professional responsibility to create designs considering cultural and individual needs of the audience. | X | |||||
| 3 | Gain ability to conduct research, to create theoretical knowledge, and to make suggestions. | X | |||||
| 4 | Ability to produce texts in academic formats. | X | |||||
| 5 | Gain competence at the level of expertise in art and design related fields. | X | |||||
| 6 | Ability to develop design projects by knowledge and skills in the field of design with a critical approach. | X | |||||
| 7 | Ability to use technological equipments required by the field in advanced level. | X | |||||
| 8 | Follows the current information about design culture, and adapts them to the projects. | X | |||||
| 9 | Gain ability to the conduct interdisciplinary projects in the chosen field. | X | |||||
| 10 | Ability to do extensive reading in design related fields. | X | |||||
ECTS
| ECTS / WORKLOAD | |||
| Activities | Quantity | Duration (Hour) | Total Workload (Hour) |
| Course Duration | 14 | 3 | 42 |
| Hours for off-the-classroom study | 14 | 16 | 224 |
| Assignments | |||
| Seminar and Presentation | 4 | 30 | 120 |
| Project | |||
| Mid-term Exam | 1 | 24 | 24 |
| Final | 1 | 25 | 25 |
| Total Work Load | 435 | ||
| Total Work Load / 25 (h) ECTS Credit of the Course | 14,5 | ||
| ECTS Credit of the Course | 15 | ||