This course is designed to provide students with the fundamentals in the area of technological innovation for managers as well as entrepreneurship. This course will examine four aspects of technological innovation: exploring, executing, leveraging and renewing innovation. Also, an understanding of concepts and theories regarding the entrepreneur, entrepreneurship, and the entrepreneurial eco-system will be provided. The focus will be on entrepreneurial firms (new as well as established) and on firms that have been successful and unsuccessful in thier innovation.
Creative aspects of entrepreneurship, creativity, innovation and the role of entrepreneur/entrepreneurship, idea generation for a new business, starting and managing a new business, developing a comprehensive strategy for launching and managing an innovative business or/and new product development.