The aim of the course is to provide students with contemporary typographic forms of expression through experimental projects.
Teaching the advanced history of typography, typographic terminology, classification of typefaces; encouraging for making research about typography and making connections with history. Instructing typographic design criteria through studio projects.
Vertical Tabs
Course Learning Outcomes
Learning Outcomes of the Course | Learning Outcomes of the Program | Teaching Methods | Measurement Methods |
To have knowledge and experience about the basic design principles of graphic design and typography
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1,2 | 1,2,5 | 2,3,4 |
Ability to solve design problems creatively | 2,3,4,5 | 3,4 | 1,3,4 |
To be able to interpret texts through typographic designs
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2,4,11 | 1,2,3 | 1,3,4 |
Utilizing different materials to produce modern and original designs in the design process | 2,3,7 | 2,3,4 | 3,4 |
To be able to analyze art and design problems | 10,12 | 2,4,5 | 2,3,4 |
Course Flow
COURSE | ||
Week | Subjects | Preliminary |
1 | Introduction to Experimental Typography | |
2 | Experimental Typography in the Context of Modern Art | |
3 | Futurist Typography: Marinetti, Apollinaire, Tzara, Zdanevich | |
4 |
New Typography: Letters, Text, Experimental Typographic Systems and System Breaking in Typography
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5 | Typographic Expressionism, Swiss Design ’, International Typographic Style Wolf, Wolfgang Weingart | |
6 | Postmodernism: April Greiman, Neville Brody and Face Magazine, Emigre | |
7 | Max Kisman Cut / Copy / Paste, Katherine Zask Break-Split and Take New Meanings, Stefan Sagmeister Style = Fart, M / M Paris (No Ghost Just A Shell, Alphabet) | |
8 |
Typography and Imaginary Transformation (15 Work Samples in which the Art of Typography and Scenarios Become Cult Movie Posters)
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9 | Typography as a Third Dimension - Letter Design | |
10 | Experimental Approach in Typographic Design (Poster, Double Page Design, Cover Design) | |
11 | Image, Emotion and Enthusiasm in Typography | |
12 | Color as a Typographic Expression Format | |
13 | Organic Typography | |
14 | Converting Words to Image |
Recommended Sources
SOURCES | |
Course’s Note | |
Other |
BRINGHURST, R., The Elements of Typographic Style, Hartley and Works, Vancouver
LUPTON, E., Design Writing Research, Phaidon, London, 1996 Baines, P., Haslam, A., Type & Typography, New York: Waston-Guptill Publications: New York, 2005. Spiekermann, E., Ginger, E. M., Stop Stealing Sheep & Find, Out How Type Works, Berkeley: Adobe Press, 2003. Lupton, Ellen, Thinking With Type, NY: Princeton Architectural Press, 2010. Kane, John, A Type Primer, London: Laurance King, 2011. |
Material Sharing
MATERIAL SHARING | |
Documents | |
Homeworks | |
Exams |
Assessment
CONSIDERATION SYSTEM | ||
Midterm Studies | No | Percentage of Contribution |
Homework | 2 | %10 |
Midterm | 2 | %30 |
Seminar and Presentation | ||
Project | ||
Total | ||
Ratio of Final to Success | %60 | |
Rate of Success in the Year | %40 | |
Total | %100 |
Course’s Contribution to Program
Course’s Contribution to Program Outcomes | |||||||
No | Program Learning Outcomes | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Ability to develop courage to search and try to creative design solutions as well as the functional purposes. | x | |||||
2 | Awareness of professional responsibility to create designs considering cultural and individual needs of the audience. | x | |||||
3 | Gain ability to conduct research, to create theoretical knowledge, and to make suggestions. | x | |||||
4 | Ability to produce texts in academic formats. | x | |||||
5 | Gain competence at the level of expertise in art and design related fields. | x | |||||
6 | Ability to develop design projects by knowledge and skills in the field of design with a critical approach. | x | |||||
7 | Ability to use technological equipments required by the field in advanced level. | x | |||||
8 | Follows the current information about design culture, and adapts them to the projects. | x | |||||
9 | Gain ability to the conduct interdisciplinary projects in the chosen field. | x | |||||
10 | Ability to do extensive reading in design related fields. | x |
ECTS
COURSE CATEGORY | Expertise / Field Courses | ||
ECTS / Workload Table | |||
Activity | Number |
Time (hour) |
Total Workload
(Hour) |
Course Length (14 x total course time) | 14 | 4 | 56 |
Study time out of class (Preliminary work, reinforcement) | 14 | 2 | 28 |
Homework | 2 | 4 | 8 |
Seminar and Presentation | |||
Projects | 1 | 10 | 10 |
Midterm Exam | 2 | 6 | 12 |
Final Exam | |||
Total Workload | 114 | ||
Total Workload / 25 (h) | 4,56 | ||
Course’s ECTS Credit | 5 |