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Program Type: 
Course Code: 
GRA 501
Course Type: 
Course Language: 
Course Coordinator: 
Courses given by: 
Course Objectives: 

Students are taught the basics of advertising graphics for the advertising industry, national and international advertising campaigns and examples are shared, design applications are made.

Course Content: 

Students are showed examples of national and international award-winning advertising campaigns. Advertising channels are introduced in line with the creative brief, the principles of graphic design for these channels are explained and concept development, campaign carrier image creation, multi-media advertising campaign design is taught. Corporate image, launch, promotion or social content campaigns can be designed about the Service or Product. Students prepare for the advertising sector after the undergraduate program. Product / Service Brand Creation, Product (Packaging) / Service (Presentation Kit), Newspaper and Magazine Advertisement, Classic and creative Outdoor advertising, Storyboard / conceptboard for TV advertising, Guerilla Advertising Applications, POP designs (Point of Sale Display) Materials), Campaign micro site design, promotional products, brochures, etc. are designed for many media.

Teaching Methods: 
1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work
Assessment Methods: 
1. Exam 2. Presentation 3. Homework 4. Application

Vertical Tabs

Course Learning Outcomes

Learning Outcomes of the Course Learning Outcomes of the Program Teaching Methods Measurement Methods
To have knowledge and experience on basic design principles such as color, texture, composition, space and typography 1, 2, 4 1,2 1,2
Ability to solve design problems 8, 10, 12 1,4,5 1,2
Developing the ability to communicate by gaining the ability to express himself freely 8, 12 4,5 1,2
Utilizing different materials to produce modern and original designs in the design process 3, 4, 11 3,4 1,2
To have knowledge about research, methods and techniques 6, 10 2, 4 1,2

Course Flow

Week Subjects Preliminary
1 Projenin ve haftalık ders planının anlatılması  
2 Examples from national and international award-winning advertising campaigns

Brainstorming and class discussion, Briefing and Sketching process


3 Sketch process and logo designs  
4 Logo design and design of major graphic indicators (identity)  
5 Advertising Concept Work / Sketches  
6 Press Design (key art)  
7 Press Release Design (Magazine / Newspaper)  
8 Outdoor Advertising Design  
9 Guerilla Reklam  Çalışması – Beyin Fırtınası  
10 Guerrilla Advertising Work - Design and Implementation  
11 Point of Sale Display (POP) Design  
12 Design of POP Materials Mockup (Creative Solutions)  
13 TVC - Storyboard design  
14 Preparation of presentation sheet  

Recommended Sources

Course’s Note  
Other 1- Advertising, Concept and Copy, George Felton, W. W. Norton & Company; 3 edition (August 5, 2013)

2- The Advertising Concept Book, Think Now, Design Later, Pete Barry, Thames & Hudson; Third edition (July 26, 2016)

3- Fundamentals of Creative Advertising, Ken Burtenshaw, Literature Publications

4- Design for Communication, Elizabeth Resnick, Wiley

5- Graphic Design Thinking, Ellen Lupton, Princeton Architectural Press; 1 edition (July 27, 2011)

6- Advertising books translated into Turkish by MediaCat Publications

7- Communication Arts, Lürzer’s Archive, Novum, Computer Arts, etc.

8- Metaphors of Life Meaning and Language, Lakoff, Jhonson

9- Tangible Graphics, R. Klanten, R. Klanten

10- Himpe, T. Advertising is Dead, Long Live Advertising !, Thames & Hudson

11- 100 ideas that changed advertising, Simon Veksner

Www.marketingturkiye.co, I www.designobserver.co, I www.adage.co (advertising samples) I www.adforum.co, I www.creativity-online.co, Epica Awards, Red Awards, Crystal Apple Award, etc. Websites

Material Sharing

Homeworks 4 Homework, 2 Projects
Exams 1 Midterm


Midterm Studies No Percentage of Contribution
Homework 4 %20
Seminar and Presentation    
Project 2 %20
Ratio of Final to Success   %60
Rate of Success in the Year   %40
Total   %100

Course’s Contribution to Program

Course’s Contribution to Program Outcomes
No Program Learning Outcomes Contribution Level
1 2 3 4 5  
1 Ability to develop courage to search and try to creative design solutions as well as the functional purposes.         X  
2 Awareness of professional responsibility to create designs considering cultural and individual needs of the audience.         X  
3 Gain ability to conduct research, to create theoretical knowledge, and to make suggestions.         X  
4 Ability to produce texts in academic formats.       X    
5 Gain competence at the level of expertise in art and design related fields.       X    
6 Ability to develop design projects by knowledge and skills in the field of design with a critical approach.     X      
7 Ability to use technological equipments required by the field in advanced level.       X    
8 Follows the current information about design culture, and adapts them to the projects.         X  
9 Gain ability to the conduct interdisciplinary projects in the chosen field.     X      
10 Ability to do extensive reading in design related fields.         X  


COURSE CATEGORY Expertise / Field Courses
ECTS / Workload Table
Activity Number Time
Total Workload


Course Length (14 x total course time) 14 6 84
Study time out of class (Preliminary work, reinforcement) 14 2 28
Homework 4 6 24
Seminar and Presentation      
Projects 2 40 80 
Midterm Exam      
Final Exam      
Total Workload     216
Total Workload / 25 (h)     8,64
Course’s ECTS Credit     9