Design Management

Program Type:

Thesis

Course Code:

IND 525

Course Type:

Elective

P:

3

Lab:

0

Credits:

3

ECTS:

10

Course Language:

English

Course Coordinator:

Neda ÜÇER

Courses given by:

Neda ÜÇER

Course Objectives:

The aim of the course is to define the concept of design management by examining the tools in the product design and development process, the analysis of business and strategy models, and the design competencies of companies through examples. The design management course covers the examination of the use of industrial product design of the companies in the global market and economy as a competitive tool.

Course Content:

Examining the use of industrial product design as a competitive tool by companies in the global market and economy through case studies. The tools in the product design and development process include analysis of business and strategy models and evaluation of firms' design competencies through examples.

Teaching Methods:

1: Lecture, 2: Question-Answer, 3: Discussion, 4: Practice

Assessment Methods:

A: Exam, B: Presentation, C: Project Development D: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes of the Course	Program Learning Outcomes	Teaching Methods	Measurement Methods
1) Can establish and understand relations with industrial design and other environmental design disciplines.		1,2,4,5,8	A,B,C,D
2) Methods of defining design problem can be researched and informed about systematic problem solving methods		1,2,4,5,8	A,B,C,D
3) Can explain the contents of design processes in industrial product design		1,2,4,5,8	A,B,C,D
4)To be able to develop research and observation skills.		1,2,4,5,8	A,B,C,D
5)Discuss theoretical approaches and explain theoretical approaches to explain the situations that they may encounter in every field of professional practice.		1,2,4,5,8	A,B,C,D

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	General introduction and acquaintance about the course content.
2	The concept of design management, its historical process and development.
3	The use of design management in companies, company examples - case studies
4	Strategy concept. Design and strategies.
5	Strategic management of the design. Company example; Herman miller
6	Creating value by design. Examples from case studies.
7	The use of design as a competitive advantage and its handling through case studies
8	Mid-Term Examination
9	Operational design management concept.
10	Design and brand management
11	Application examples in global companies of design management.
12	Application examples of design management in Turkish companies.
13	Student Presentations
14	Research / Final Project; Presentation in class.
15	Research / Final Project; Presentation in class.
16	Final Exam

Recommended Sources

RECOMMENDED SOURCES

Textbook

Tasarım Yönetimi

Brigitte Borja de Mozota, MediaCat, 2005, İstanbul.

Design; History, Theory and Practice of Product Design

Bernard E. Bürdek, Birkhauser, 2005.

Twentieth-Century Design

Jonathan M. Woodham, Oxford University Press, 1997.

Design in Business: Strategic Innovation through design

Bruce M & Bessant J., Pearsan Education Limited, Essex, 2002.

Re-İmagine – İşinizi yeniden yaratın-

Tom Peters, Boyner yayınları, 2003

Additional Resources

Percy, Larry. (1997). Strategies for Implementing Integrated Marketing Communication Chicago. NTC Business Book.

Material Sharing

MATERIAL SHARING
Documents	www.coadsysexam.yeditepe.edu.tr
Assignments	www.coadsysexam.yeditepe.edu.tr
Exams

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	40
Final	1	60
Total		100
Contribution of Final Examination to Overall Grade		60
Contribution of In-Term Studies to Overall Grade		40
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Knows the theories, methods, strategies and techniques in the field of visual communication design.					X
2	Has the knowledge to use competently the communication media tools on a professional level.					X
3	Analyzes and examines diversified cultural studies of visual communication design.			X
4	Associates and interprets the knowledge related to the field with various disciplines.					X
5	Designs and implements creative and authentic projects using his/her technological competence.					X
6	Conducts distinctive projects using different strategies by the knowledge acquired from the field.					X
7	Evaluates the knowledge and skills acquired from the field with a critical approach.				X
8	Tracks field knowledge and communicates with colleagues by mastering a foreign language at least at European Language Portfolio B1 general level.					X
9	Cares for the national and international ethical rules and standards in visual communication design.				X
10	Performs an innovative and authentic thesis study by conducting academic researches contributing to the field of visual communication design.	X

ECTS

COURSE CATEGORY	Expertise/Field Courses
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	5	70
Mid-terms	1	40	40
Final examination	1	60	60
Homework	1	40	40
Total Work Load			252
Total Work Load / 25 (h)			10.08
ECTS Credit of the Course			10

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