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Program Type: 
Thesis
Non Thesis
Course Code: 
MAN 521
Semester: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
8
Course Language: 
German
Course Objectives: 

To give boarder understanding of globalization, management and strategies of multinational companies, and relationship among each other. Secondary objective of the course is to enable participants see the competitive pressures of MNC on the national companies, and create projects for national companies.

Course Content: 

Basic concepts: globalization, international, global and transnational firms and strategy
National competitiveness
Expanding across the Borders; Motivations, Means and Mentalities
Strategic Management Concept from the Past to the Present
The Concept of Contemporary Strategic Management and its Fundamentals
Strategic Management Process and the Core Elements of Strategy
Business Level Strategy and Competitive Strategies
Corporate Level Strategies and Paradoxes
Network Level Strategies and Strategic Alliances across Borders
Planning vs Experimentations in Strategy?
Strategy Formulation: External Analysis
Strategy Formulation: Internal Analysis and Strategy Determination by the Analytical Techniques
Strategy Formation
Competitive Advantage Concept in the light of Corporate Sustainability Management
Competitive Strategies of Developing Counties

Teaching Methods: 
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Assessment Methods: 
A: Testing, B: Homework, C: Performance

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) Gains critical insight on the related knowledge 2 1,2,3 A,C
2) Develops an awareness of the dynamic impact of strategic actions 1 1,2,3 A,C
3) Distinguishes the difference between old and new paradigm in the content and context of strategic management 4,11 1,2,3 A,C
4) Understands dynamics of globalization. 10,12 1,2,3 A,C
5) Understands the fundamental concepts in strategic management 1,8 1,2,3 A,C
6) Determines the tools used in business decision making 7,15 1,2,3 A,C

Course Flow

COURSE CONTENT
Week Topics  
1 Basic concepts: globalization, international, global and transnational firms and strategy  
2 Expanding across the Borders; Motivations, Means and Mentalities  
3 Strategic Management Concept from the Past to the Present  
4 The Concept of Contemporary Strategic Management and its Fundamentals  
5 Strategic Management Process and the Core Elements of Strategy  
6 Business Level Strategy and Competitive Strategies  
7 Midterm exam  
8 Corporate Level Strategies and Paradoxes  
9 Strategy Formulation: External Analysis  
10 Strategy Formulation: Internal Analysis and Strategy Determination by the Analytical Techniques  
11 Competitive Advantage Concept in the light of Corporate Sustainability Management  
12 Presentation  
13 Presentation  
14 Presentation  
15 Presentation  
16 Final exam  

Recommended Sources

Textbook Internationales Management; Martin Welge, Dirk Holttbrügge, Schäffer-Poeschel Verlag; 2010

Material Sharing

Additional Resources Interkulturelles Management, Jürgen Rothlauf; Oldenbourg Wissenschaftsverlag; 2012

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 50
Quizzes 2 10
Assignment 1 40
Total   100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE   45
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   55
Total   100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5  
1 Develops and deepens knowledge in the field of International Business Management on the basis of undergraduate qualifications.       X    
2 Solves for issues that require expertise in the field of International Business Management by using scientific research methods.       X    
3 Critically examines social relations in the field of business administration and develop effective relationships, and applies teamwork relations the most effecient way, educates leaders who manage risk and change.       X    
4 Plans and develops international business management and competition issues related strategies, policies and implements the results within the framework of quality processes treats.         X  
5 Analyzes the fundamental international events affecting international business activities.       X    
6 Participating in various research projects, providing a comprehensive analysis of the research results and their presentations.         X  
7 Being aware of the importance of lifelong learning and rapid changes in the international business environment.       X    
8 Having advanced knowledge of other useful disciplines which forms the basis of International Business Management         X  
9 Putting the innovations and innovative work in the field of International Business Management into practice.       X    
10 Interpreting the data, and having the ability to analyze decisions on the application and the behavior of the knowledge gained through the use of International Business Administration         X  
11 A problem faced by the international business management areas, evaluates, develops independent method, and evaluates the results         X  
12 Having the ability to work individually and independent decision-making authority in Turkish and in German, expressing ideas in a clear and concise manner verbally and written. In addition, using the German language in the field of international business management, oral and written communication with colleagues.         X  
13 Absorbing the need to comply with business ethics values, operating in the field of data collection, interpretation, and dissemination stages under any circumstances, social, scientific and ethical values       X    
14 Entering data and analysis of them on issues of International Business and Management at advanced level of computer software and communication technologies.   X        
15 Analyzing stakeholders of the organization and agency relationships and enforcing them effectively.         X  
16 Using modern techniques and computational tools specifically for developed numerical analysis capability.     X      

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour) 		Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Mid-terms 1 5 5
Quiz 3 10 30
Homework 4 10 40
Final examination 1 10 10
Total Work Load     197
Total Work Load / 25 (h)     7,9
ECTS Credit of the Course     8
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