Course Language:
English
Course Objectives:
The aim of this course is to introduce the concepts and fundamentals of supply chain management and logistics. Initially, students will be given information about marketing and marketing management. Marketing management will be analyzed in terms of both business and social life. In this context students will be provided “the importance of the marketing, nature and scope of the marketing, marketing concepts, marketing environment analysis, buyers behaviour & marketing segmentation, product, packaging and labelling, contents of marketing plans and pricing”. |
Course Content:
21. Century supply chain, logistics, customer accommodation, procurement& manufacturing, Inventory management, transportation infrastructure, transportation operations, Logistical operations and packaging, Information Technology Framework, global supply chains, Sample Planning Problems, operations Integration, Logistical design & operational planning, Administration |
Teaching Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Assessment Methods:
A: Testing, B: Presentation; C: Homework, D: Project, E: Laboratory