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Program Type: 
Thesis
Course Code: 
MES 622
Course Type: 
Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
10
Course Language: 
English
Course Objectives: 

The goal of this course is to scrutinize over the roots of persuasion and propaganda in their historical and theoretical contexts and to examine their modern reflections of today, in their political, social and commercial dimensions.

Course Content: 

The content of this course is consisting of propaganda, persuasion, theories of persuasion, attitude formation and change, persuasion and culture, marketing communication and persuasion, political marketing, the language of propaganda and persuasion etc.

Teaching Methods: 
1: Lecture, 2: Question-Answer, 3: Discussion
Assessment Methods: 
A: Testing, B: Discussion, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Programme Learning Outcomes Teaching Methods Assessment Methods
1) Defines and explains the concepts of persuasion and propaganda. 1, 2, 5, 12, 13 1, 2, 3, 4 A, B, C
2) Examines these two concepts in their historical and theoretical dimensions. 1, 5, 12, 13 1, 2, 3, 4 A, B, C
3) As an example of commercial propaganda, it studies and explains marketing communications in the context of advertising and Public Relations.   1, 2, 4, 5 1, 2, 3, 4 A, B, C
4) Examines political marketing as a kind of persuasion and propaganda. 2, 5, 8, 12, 13 1, 2, 3, 4 A, B, C
5) Analyzes the language of persuasion and propaganda. 1, 5, 7, 8 1, 2, 3, 4 A, B, C
6) Discusses the effects of culture on persuasion.  1, 5, 12, 13 1, 2, 3, 4 A, B, C
7)Encourages the students for their academic development by assigning projects to them in order to present them in class.  

1, 2, 4, 5

1, 2, 3, 4 A, B, C

Course Flow

COURSE CONTENT
Week Topics Study Materials
1 Introduction: The Concepts of Propaganda and Persuasion  
2 The History of Propaganda  
3 Theories of Persuasion  
4 The Formation and Change of Attitudes  
5 The Relationship Between Culture and Persuasion  
6 Modern Propaganda: Marketing Communication in the Context of Advertising and P.R.  
7 Midterm Exam  
8 Political Marketing and Propaganda.  
9 The language of propaganda and persuasion  
10 The Reliability and Credibility of the Sources of Persuasion and Propaganda  
11 Presentation of Student Projects  
12 Presentation of Student Projects  
13 Presentation of Student Projects  
14 Presentation of Student Projects  
15 Final Examination  

Recommended Sources

RECOMMENDED SOURCES
Textbook Timothy A. Borchers: Persuasions In The Media Age, Illinois, 2013.
Additional Resources Supportive books and papers.

Material Sharing

MATERIAL SHARING
Documents Books, documents, articles
Assignments Projects combining theory and case studies.
Exams Midterm (theoretical) 40%; Final 30%; and Home Project and Class Presentation 30%

Assessment

ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 40
Projects 2 30
Final 1 30
Total   100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE   30
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   70
Total   100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAMME
No Program Learning Outcomes Contribution
1 2 3 4 5
1 Develop and enhance the current and advanced knowledge in the field with original thought and/or research and come up with innovative definitions based on Master's degree qualifications.         X
2 Conceive the interdisciplinary interaction which the field is related with; come up with original solutions by using knowledge requiring proficiency on analysis, synthesis and assessment of new and complex ideas.         X
3 Developing and leading new strategic approaches to solve unforeseen and complex issues in the media studies field through integrative and creative elaboration.         X
4 Contributing to the science of media studies through attaining advanced skills in research methodologies; through developing new scientific methods and approaches, importing existing methods from other fields into media studies; through investigating, comprehending, designing, adapting and implementing original topics.       X  
5 Conducting independent research, analyzing scientific phenomenon through broad, deep and critical perspective, arriving at new syntheses and evaluations in the discipline of media studies.     X    
6 Publishing scientific articles in reputable refereed journals, presenting papers in scientific conferences in the field of media studies and its sub-disciplines.       X  
7 Developing effective communication skills to scientifically present and defend original ideas to an expert audience.         X
8 To contribute to information society via continuous follow up of social and cultural developments both professionally and academically; To analyse and evaluate media’s agenda setting dynamics and daily events via new media technologies, globalisation and convergence in media.         X
9 Develop an innovative knowledge, method, design and/or practice or adapt an already known knowledge, method, design and/or practice to another field; research, conceive, design, adapt and implement an original subject.       X  
10 Demonstrate functional interaction by using strategic decision making processes in solving problems encountered in the field.         X
11 Contribute to the solution finding process regarding social, scientific, cultural and ethical problems in the field and support the development of these values.         X
12 Defining, questioning, and categorising the political, economical and social components of the process of media monopolisation.       X  
13 Discussing media regarding national, global webs and their sectoral effects regarding their relationship to civil society and politics       X  
14 Assessing and reviewing media regarding the ethical principles and legal regulations.   X      
15 Being able to use a foreign language fluently for both comprehending scientific publications and developing proper communication with foreign colleagues, (“European Language Portfolio Global Scale”, Level B1).         X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total

Workload (Hour)

Course Duration (Including the exam week: 15x Total course hours/week) 15 3 45
Hours for off-the-classroom study (Pre-study, practice, review/week) 15 5 80
Project 10 5 50
Mid-terms 1 24 24
Final paper 1 48 48
Total Workload     247
Total Workload / 25 (h)     9.8
ECTS Credit of the Course     10