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About Department

Integrated marketing communications is an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. As defined by the American Association of Advertising Agencies, integrated marketing communications “…recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact.”

In line with these insights, the Concentration Area of Integrated Marketing Communications Management aims to foster creative and innovative individuals who could work in managing positions in fields including product and brand development, brand awareness and knowledge building, brand attitude change, purchase intention development and reinforcement, after-sale satisfaction and brand loyalty.

Employment Opportunities for Our Graduates:

Our graduates could enjoy employment opportunities in advertising and public relations agencies, and in public relations, media management, and marketing departments in the corporate world. In addition, our students are equipped with the skills for developing creative business and marketing strategies so as to assist them in establishing their own business. Thanks to this, they can launch their own initiatives and create new work areas for themselves in emergent fields like social networking, new media, and event marketing. 

Maximum graduation Time Master with Thesis : 4 semester classes + 2 semester thesis so 6 semester. Master without Thesis : 3 semester

Requirements for graduation from Program Master with Thesis: 7 classes + 1 Seminsr and Thesis. Master without Thesis: 10 classes + Graduation Project.

 

 

Vision Mission

Our vision is to make a name for itself at the national and international levels, both in professional and scientific terms, with its modern and innovative education in integrated marketing communications management, which offers a balanced combination of theory and practice and which keeps with the current developments and needs in the field of marketing communications.

Our mission is to foster creative and innovative individuals who could work in managing positions in fields including product and brand development, brand awareness and knowledge building, brand attitude change, purchase intention development and reinforcement, after-sale satisfaction and brand loyalty.

Terms Application

Terms of Application:

-A bachelor’s or equivalent degree from an institution accredited by the Higher Education Council in Turkey

-For proficiency in English, the minimum required TOEFL score is 66.

-Any test results older than five years as of the application date will not be accepted.

About the language requirement:

-The language of instruction in our program is English.

-Candidates who cannot document their proficiency in English can apply to the English Preparation School at Yeditepe University.

Required documents for the application:

-Bachelor Diploma 

-Undergraduate Transcript 

-A copy of the TOEFL exam result

-A letter of intention (in English)

The letter of intention should include the following:

-State which concentration area you are applying for,

-State whether you are applying for the thesis or non-thesis program,

-Briefly describe your  academic and professional background,

-Provide a statement of your long-term career goals,

-Define your expectations regarding the skills and knowledge you hope to acquire with the master’s program,

-Briefly explain why you want to study in our master’s program.

The application procedure:

-Candidates may apply by filling in the pre-registration application form and uploading the requested documents at http://ebs.yeditepe.edu.tr/

-Candidates should also send the required application documents to the program coordinator (ozlem.akkaya@yeditepe.edu.tr).

-Accepted candidates should assemble an enrollment file and submit it to the Graduate School Office of Admissions and the Registrar’s Office (located in the Rectorate Building)

-Candidate should pay for the tuition fee and submit the bank receipt to the Financial Affairs Office to activate the registration.

-After the activation of registration, students should get a username and password from the Graduate School Office of Admissions and the Registrar for course enrollment purposes

-Students may enroll online at http://obs.yeditepe.edu.tr/

Bologna

INTEGRATED MARKETING COMMUNICATIONS MANAGEMENT CONCENTRATION AREA INFORMATION PACK

1. General Information   

Goals: The goal of this concentration area is to make a name for itself at the national and international levels, both in professional and scientific terms, with its modern and innovative education program in integrated marketing communications management, which offers a balanced combination of theory and practice and which keeps with the current developments and needs in the field of marketing communications.

Objectives: The objective of this concentration area is to foster creative and innovative individuals who could work in managing positions in fields including product and brand development, brand awareness and knowledge building, brand attitude change, purchase intention development and reinforcement, after-sale satisfaction and brand loyalty.

2. Program Learning Outcomes

Theoretical, Factual Competencies

  • To gain the abilities of working with an interdisciplinary approach and adapting theories, methods and practices in different disciplines to the relevant concentration area
  • To gain the abilities of data collection, literature review and analysis in the concentration area of integrated marketing communications management

Cognitive, Practical Competencies

  • To gain the ability of communicating within the national and international scientific environments
  • To gain the knowledge and skills required for scientific research processes
  • To gain the abilities of data collection, literature review and analysis in the concentration area of integrated marketing communications management
  • To gain the ability of contributing to the scientific theory, methodology and practices at least in one discipline
  • To gain the competence for making critical evaluations and syntheses
  • To have conducted research at a sufficient level about one’s thesis topic

Competencies of Independent Work and Assuming Responsibility

  • To gain the abilities of data collection, literature review and analysis in the concentration area of integrated marketing communications management
  • To possess the behavioral and ethical sensitivity required for the academic life

Learning Competencies

  • To comprehend fully and appropriately the meaning and significance of integrated marketing communications management in theoretical and practical terms
  • To gain the abilities of working with an interdisciplinary approach and adapting theories, methods and practices in different disciplines to the relevant concentration area
  • To gain the knowledge and skills required for scientific research processes

Communicative and Social Competencies

  • To gain the abilities of being receptive to innovations and novel ideas and  developing new ideas
  • To gain the ability of communicating within the national and international scientific environments

Field-Based Competencies

  • To comprehend fully and appropriately the meaning and significance of integrated marketing communications management in theoretical and practical terms
  • To gain the competence for making critical evaluations and syntheses
  • To gain the knowledge and skills required for scientific research processes
  • To gain the ability of contributing to the scientific theory, methodology and practices at least in one discipline.

3. The Degree to be Received

Upon successfully completing the research and thesis process (64 ECTS) following the required course load (56 ECTS), students are awarded with a Master of Arts degree in media and communication management (120 ECTS).

Upon successfully completing their graduation projects (10 ECTS) following the required course load (80 ECTS), students are awarded with a non-thesis Master of Arts degree in media and communication management (90 ECTS).

4. Admission Requirements

Students willing to enroll in this graduate program must satisfy the legal and academic requirements as settled by YÖK (The Higher Education Council) regulations. The detailed information about the application and admission requirements is released before each academic year on the web site of the Institute of Social Sciences (www.sbe.yeditepe.edu.tr).

5. Employment Opportunities for Graduates and Transition to an Upper Stage

Our graduates could enjoy employment opportunities in advertising and public relations agencies, and in public relations, media management, and marketing departments in the corporate world. In addition, our students are equipped with the skills for developing creative business and marketing strategies so as to assist them in establishing their own business. Thanks to this, they can launch their own initiatives and create new work areas for themselves in emergent fields like social networking, new media, and event marketing. 

Students who have successfully completed the thesis program can apply for doctorate degrees in different subfields of communication studies or in other scientific disciplines admitting students from this concentration area.

6. Graduation Requirements

In order to graduate from the program, students have to complete 120 ECTS for a thesis degree and 90 ECTS for a non-thesis degree.

For the thesis program, upon successfully completing the course load, students have to submit theirs theses the topics of which should be determined under the supervision of their advisors. In addition, accepted theses should be defended before a jury.

For the non-thesis program, upon successfully completing the course load, students should submit their graduation projects.

7. Contact Information

Department Chair     :                      Prof. Dr. Pelin Hürmeriç                                                                                                                

                                                         perguven@yeditepe.edu.tr

                                                          +90 (216) 578-08-38

Bologna Coordinator:                      Assoc. Prof. Dr. Özlem Akkaya

                                                           ozlem.akkaya@yeditepe.edu.tr

                                                            +90 (216) 578-12-69

8. Teaching & Learning Methods

Teaching and learning methods and strategies are chosen to improve the student’s various skills such as self-learning, life-long learning, observation, teaching others, presentation, critical thinking, teamwork and IT use. Also, the learning methods are designed as to assist students with different learning styles. As such, the program is supported by the teaching and learning methodologies below:

 

Teaching and Learning Methods

Main Learning Activities

Tools

Lecture

Listening and interpretation

conventional classware, multimedia, data projector, computer, overhead projector

Lecture with Discussion

Listening and interpretation, Observation/manipulation situations, critical thinking, question posing

conventional classware, multimedia, data projector, computer, overhead projector

Brainstorming

Observation/manipulation situations, critical thinking, question posing, creative teamwork

 

Small Group Discussion

Listening and interpretation, Observation/manipulation situations, critical thinking, question posing

conventional classware, multimedia, data projector, computer, overhead projector

Simulation

Observation/manipulation situations, IT Skills

real or virtual environment allowing observation

Seminars

Research skills, writing, reading, IT Skills, Listening and interpretation, Observation/manipulation situations, organizational skills

conventional classware, multimedia, data projector, computer, overhead projector, specific hardware

Group work

Research skills, writing, reading, IT Skills, critical thinking, question posing, organizational skills, teamwork

web directories, database, e-mail, online discussion,
web-based discussion forums

Fieldwork

Observation/manipulation situations, Research skills, writing, reading

 

Homework

Research skills, writing, reading, IT Skills

web directories, database, e-mail

Presentation

Research skills, manipulation situations, question posing, interpretation, presentation

 

Panel of Experts

Listening and interpretation, Observation/manipulation situations

conventional classware multimedia, data projector, computer, overhead projector, specific hardware

Guest Speaker

Listening and interpretation, Observation/manipulation situations

conventional classware, multimedia, data projector, computer, overhead projector, specific hardware

Student Club Activities / Projects

Observation/manipulation situations, critical thinking, question posing, creative team work, Research skills, organizational skills, writing, reading, specific predetermined skill

 

 

COURSE SCHEDULE

THESIS PROGRAM

YEAR 1

FALL

CODE

NAME

T

A

L

Y

E

IMC 511

INTEGRATED MARKETING COMMUNICATIONS

3

0

0

3

8

 

FREE ELECTIVE

3

0

0

3

8

IMC 513

BRAND MANAGEMENT AND CORPORATE COMMUNICATION

3

0

0

3

8

COMM 560 

COMMUNICATION RESEARCH AND SCIENTIFIC ETHICS

3

0

0

3

8

SPRING

IMC 512

MEDIA PLANNING AND PROCUREMENT

3

0

0

3

8

 

FREE ELECTIVE

3

0

0

3

8

IMC 563

DIGITAL MARKETING COMMUNICATION

3

0

0

0

8

COMM 580

SEMINAR IN COMMUNICATION STUDIES

3

0

0

0

0

YEAR 1 TOTAL ECTS

56

YEAR 2

IMC 599

THESIS

3

0

0

0

64

YEAR 2 TOTAL ECTS

64

TOTAL ECTS

120

TOTAL CREDITS FOR GRADUATION

21

 

COURSE SCHEDULE

NON-THESIS PROGRAM

YEAR 1

FALL

CODE

NAME

T

A

L

Y

E

IMC 511

INTEGRATED MARKETING COMMUNICATIONS

3

0

0

3

8

 

FREE ELECTIVE

3

0

0

3

8

IMC 513

BRAND MANAGEMENT AND CORPORATE COMMUNICATION

3

0

0

3

8

COMM 560 

COMMUNICATION RESEARCH AND SCIENTIFIC ETHICS

3

0

0

3

8

SPRING

IMC 512

MEDIA PLANNING AND PROCUREMENT

3

0

0

3

8

 

FREE ELECTIVE

3

0

0

3

8

IMC 563

DIGITAL MARKETING COMMUNICATION

3

0

0

0

8

YEAR 1 TOTAL ECTS

56

 

YEAR 2

FALL

 

FREE ELECTIVE

3

0

0

3

8

 

FREE ELECTIVE

3

0

0

3

8

 

FREE ELECTIVE

3

0

0

3

8

IMC 572

GRADUATION PROJECT

0

0

0

3

10

YEAR 2 TOTAL ECTS

34

 

TOTAL ECTS

90

TOTAL CREDITS FOR GRADUATION

30

 

RELATIONS BETWEEN COURSES AND PROGRAM LEARNING OUTCOMES

  1. To gain the abilities of working with an interdisciplinary approach and adapting theories, methods and practices in different disciplines to the relevant concentration area
  2. To gain the abilities of data collection, literature review and analysis in the concentration area of integrated marketing communications management
  3. To gain the ability of communicating within the national and international scientific environments
  4. To gain the knowledge and skills required for scientific research processes
  5. To gain the competence for making critical evaluations and syntheses
  6. To have conducted research at a sufficient level about one’s thesis topic
  7. To possess the behavioral and ethical sensitivity required for the academic life
  8. To possess the necessary computer skills for writing scientific papers and theses
  9. To gain the abilities of being receptive to innovations and novel ideas and  developing new ideas
  10. To comprehend fully and appropriately the meaning and significance of integrated marketing communications management in theoretical and practical terms

 

COURSE

PO1

PO2

PO3

PO4

PO5

PO6

PO7

PO8

PO9

P010

INTEGRATED MARKETING COMMUNICATIONS

5

5

5

5

5

3

5

3

5

5

BRAND MANAGEMENT AND CORPORATE COMMUNICATION

5

5

5

5

5

3

5

3

5

5

COMMUNICATION RESEARCH AND SCIENTIFIC ETHICS

5

5

5

5

5

4

5

4

5

5

MEDIA PLANNING AND PROCUREMENT

5

5

5

5

5

3

5

3

5

5

DIGITAL MARKETING COMMUNICATION

4

4

3

1

3

2

2

1

4

5

SEMINAR IN COMMUNICATION STUDIES

5

5

5

5

5

5

5

5

5

5

GRADUATION PROJECT

5

5

5

5

5

5

5

3

5

5

THESIS

5

5

5

5

5

5

5

5

5

5

 

 

COURSE CATEGORIES

CODE

NAME

ECTS

Basic Occupational Courses

 

 

COMM 560

COMMUNICATION STUDIES AND SCIENTIFIC ETHICS

8

COMM 580

SEMINAR IN COMMUNICATION STUDIES

0

IMC 572

GRADUATION PROJECT

10

IMC 599

THESIS

64

Expertise/Field Courses

 

 

IMC 511

INTEGRATED MARKETING COMMUNICATIONS

8

IMC 513

BRAND MANAGEMENT AND CORPORATE COMMUNICATION

8

IMC 512

MEDIA PLANNING AND PROCUREMENT

8

IMC 563

DIGITAL MARKETING COMMUNICATION

8

TOTAL

114