Integrated marketing communications is an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. As defined by the American Association of Advertising Agencies, integrated marketing communications “…recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact.”
In line with these insights, the Concentration Area of Integrated Marketing Communications Management aims to foster creative and innovative individuals who could work in managing positions in fields including product and brand development, brand awareness and knowledge building, brand attitude change, purchase intention development and reinforcement, after-sale satisfaction and brand loyalty.
Employment Opportunities for Our Graduates:
Our graduates could enjoy employment opportunities in advertising and public relations agencies, and in public relations, media management, and marketing departments in the corporate world. In addition, our students are equipped with the skills for developing creative business and marketing strategies so as to assist them in establishing their own business. Thanks to this, they can launch their own initiatives and create new work areas for themselves in emergent fields like social networking, new media, and event marketing.
Maximum graduation Time Master with Thesis : 4 semester classes + 2 semester thesis so 6 semester. Master without Thesis : 3 semester
Requirements for graduation from Program Master with Thesis: 7 classes + 1 Seminsr and Thesis. Master without Thesis: 10 classes + Graduation Project.
Our vision is to make a name for itself at the national and international levels, both in professional and scientific terms, with its modern and innovative education in integrated marketing communications management, which offers a balanced combination of theory and practice and which keeps with the current developments and needs in the field of marketing communications.
Our mission is to foster creative and innovative individuals who could work in managing positions in fields including product and brand development, brand awareness and knowledge building, brand attitude change, purchase intention development and reinforcement, after-sale satisfaction and brand loyalty.
Terms of Application:
-A bachelor’s or equivalent degree from an institution accredited by the Higher Education Council in Turkey
-For proficiency in English, the minimum required TOEFL score is 66.
-Any test results older than five years as of the application date will not be accepted.
About the language requirement:
-The language of instruction in our program is English.
-Candidates who cannot document their proficiency in English can apply to the English Preparation School at Yeditepe University.
Required documents for the application:
-Bachelor Diploma
-Undergraduate Transcript
-A copy of the TOEFL exam result
-A letter of intention (in English)
The letter of intention should include the following:
-State which concentration area you are applying for,
-State whether you are applying for the thesis or non-thesis program,
-Briefly describe your academic and professional background,
-Provide a statement of your long-term career goals,
-Define your expectations regarding the skills and knowledge you hope to acquire with the master’s program,
-Briefly explain why you want to study in our master’s program.
The application procedure:
-Candidates may apply by filling in the pre-registration application form and uploading the requested documents at http://ebs.yeditepe.edu.tr/
-Candidates should also send the required application documents to the program coordinator (ozlem.akkaya@yeditepe.edu.tr).
-Accepted candidates should assemble an enrollment file and submit it to the Graduate School Office of Admissions and the Registrar’s Office (located in the Rectorate Building)
-Candidate should pay for the tuition fee and submit the bank receipt to the Financial Affairs Office to activate the registration.
-After the activation of registration, students should get a username and password from the Graduate School Office of Admissions and the Registrar for course enrollment purposes
-Students may enroll online at http://obs.yeditepe.edu.tr/
INTEGRATED MARKETING COMMUNICATIONS MANAGEMENT CONCENTRATION AREA INFORMATION PACK
1. General Information
Goals: The goal of this concentration area is to make a name for itself at the national and international levels, both in professional and scientific terms, with its modern and innovative education program in integrated marketing communications management, which offers a balanced combination of theory and practice and which keeps with the current developments and needs in the field of marketing communications.
Objectives: The objective of this concentration area is to foster creative and innovative individuals who could work in managing positions in fields including product and brand development, brand awareness and knowledge building, brand attitude change, purchase intention development and reinforcement, after-sale satisfaction and brand loyalty.
2. Program Learning Outcomes
Theoretical, Factual Competencies
Cognitive, Practical Competencies
Competencies of Independent Work and Assuming Responsibility
Learning Competencies
Communicative and Social Competencies
Field-Based Competencies
3. The Degree to be Received
Upon successfully completing the research and thesis process (64 ECTS) following the required course load (56 ECTS), students are awarded with a Master of Arts degree in media and communication management (120 ECTS).
Upon successfully completing their graduation projects (10 ECTS) following the required course load (80 ECTS), students are awarded with a non-thesis Master of Arts degree in media and communication management (90 ECTS).
4. Admission Requirements
Students willing to enroll in this graduate program must satisfy the legal and academic requirements as settled by YÖK (The Higher Education Council) regulations. The detailed information about the application and admission requirements is released before each academic year on the web site of the Institute of Social Sciences (www.sbe.yeditepe.edu.tr).
5. Employment Opportunities for Graduates and Transition to an Upper Stage
Our graduates could enjoy employment opportunities in advertising and public relations agencies, and in public relations, media management, and marketing departments in the corporate world. In addition, our students are equipped with the skills for developing creative business and marketing strategies so as to assist them in establishing their own business. Thanks to this, they can launch their own initiatives and create new work areas for themselves in emergent fields like social networking, new media, and event marketing.
Students who have successfully completed the thesis program can apply for doctorate degrees in different subfields of communication studies or in other scientific disciplines admitting students from this concentration area.
6. Graduation Requirements
In order to graduate from the program, students have to complete 120 ECTS for a thesis degree and 90 ECTS for a non-thesis degree.
For the thesis program, upon successfully completing the course load, students have to submit theirs theses the topics of which should be determined under the supervision of their advisors. In addition, accepted theses should be defended before a jury.
For the non-thesis program, upon successfully completing the course load, students should submit their graduation projects.
7. Contact Information
Department Chair : Prof. Dr. Pelin Hürmeriç
+90 (216) 578-08-38
Bologna Coordinator: Assoc. Prof. Dr. Özlem Akkaya
+90 (216) 578-12-69
8. Teaching & Learning Methods
Teaching and learning methods and strategies are chosen to improve the student’s various skills such as self-learning, life-long learning, observation, teaching others, presentation, critical thinking, teamwork and IT use. Also, the learning methods are designed as to assist students with different learning styles. As such, the program is supported by the teaching and learning methodologies below:
Teaching and Learning Methods |
Main Learning Activities |
Tools |
Lecture |
Listening and interpretation |
conventional classware, multimedia, data projector, computer, overhead projector |
Lecture with Discussion |
Listening and interpretation, Observation/manipulation situations, critical thinking, question posing |
conventional classware, multimedia, data projector, computer, overhead projector |
Brainstorming |
Observation/manipulation situations, critical thinking, question posing, creative teamwork |
|
Small Group Discussion |
Listening and interpretation, Observation/manipulation situations, critical thinking, question posing |
conventional classware, multimedia, data projector, computer, overhead projector |
Simulation |
Observation/manipulation situations, IT Skills |
real or virtual environment allowing observation |
Seminars |
Research skills, writing, reading, IT Skills, Listening and interpretation, Observation/manipulation situations, organizational skills |
conventional classware, multimedia, data projector, computer, overhead projector, specific hardware |
Group work |
Research skills, writing, reading, IT Skills, critical thinking, question posing, organizational skills, teamwork |
web directories, database, e-mail, online discussion, |
Fieldwork |
Observation/manipulation situations, Research skills, writing, reading |
|
Homework |
Research skills, writing, reading, IT Skills |
web directories, database, e-mail |
Presentation |
Research skills, manipulation situations, question posing, interpretation, presentation |
|
Panel of Experts |
Listening and interpretation, Observation/manipulation situations |
conventional classware multimedia, data projector, computer, overhead projector, specific hardware |
Guest Speaker |
Listening and interpretation, Observation/manipulation situations |
conventional classware, multimedia, data projector, computer, overhead projector, specific hardware |
Student Club Activities / Projects |
Observation/manipulation situations, critical thinking, question posing, creative team work, Research skills, organizational skills, writing, reading, specific predetermined skill |
COURSE SCHEDULE
THESIS PROGRAM |
||||||
YEAR 1 |
||||||
FALL |
||||||
CODE |
NAME |
T |
A |
L |
Y |
E |
IMC 511 |
INTEGRATED MARKETING COMMUNICATIONS |
3 |
0 |
0 |
3 |
8 |
FREE ELECTIVE |
3 |
0 |
0 |
3 |
8 |
|
IMC 513 |
BRAND MANAGEMENT AND CORPORATE COMMUNICATION |
3 |
0 |
0 |
3 |
8 |
COMM 560 |
COMMUNICATION RESEARCH AND SCIENTIFIC ETHICS |
3 |
0 |
0 |
3 |
8 |
SPRING |
||||||
IMC 512 |
MEDIA PLANNING AND PROCUREMENT |
3 |
0 |
0 |
3 |
8 |
FREE ELECTIVE |
3 |
0 |
0 |
3 |
8 |
|
IMC 563 |
DIGITAL MARKETING COMMUNICATION |
3 |
0 |
0 |
0 |
8 |
COMM 580 |
SEMINAR IN COMMUNICATION STUDIES |
3 |
0 |
0 |
0 |
0 |
YEAR 1 TOTAL ECTS |
56 |
|||||
YEAR 2 |
||||||
IMC 599 |
THESIS |
3 |
0 |
0 |
0 |
64 |
YEAR 2 TOTAL ECTS |
64 |
|||||
TOTAL ECTS |
120 |
|||||
TOTAL CREDITS FOR GRADUATION |
21 |
COURSE SCHEDULE
NON-THESIS PROGRAM |
|||||||
YEAR 1 |
|||||||
FALL |
|||||||
CODE |
NAME |
T |
A |
L |
Y |
E |
|
IMC 511 |
INTEGRATED MARKETING COMMUNICATIONS |
3 |
0 |
0 |
3 |
8 |
|
FREE ELECTIVE |
3 |
0 |
0 |
3 |
8 |
||
IMC 513 |
BRAND MANAGEMENT AND CORPORATE COMMUNICATION |
3 |
0 |
0 |
3 |
8 |
|
COMM 560 |
COMMUNICATION RESEARCH AND SCIENTIFIC ETHICS |
3 |
0 |
0 |
3 |
8 |
|
SPRING |
|||||||
IMC 512 |
MEDIA PLANNING AND PROCUREMENT |
3 |
0 |
0 |
3 |
8 |
|
FREE ELECTIVE |
3 |
0 |
0 |
3 |
8 |
||
IMC 563 |
DIGITAL MARKETING COMMUNICATION |
3 |
0 |
0 |
0 |
8 |
|
YEAR 1 TOTAL ECTS |
56 |
|
|||||
YEAR 2 |
|||||||
FALL |
|||||||
|
FREE ELECTIVE |
3 |
0 |
0 |
3 |
8 |
|
|
FREE ELECTIVE |
3 |
0 |
0 |
3 |
8 |
|
|
FREE ELECTIVE |
3 |
0 |
0 |
3 |
8 |
|
IMC 572 |
GRADUATION PROJECT |
0 |
0 |
0 |
3 |
10 |
|
YEAR 2 TOTAL ECTS |
34 |
|
|||||
TOTAL ECTS |
90 |
||||||
TOTAL CREDITS FOR GRADUATION |
30 |
RELATIONS BETWEEN COURSES AND PROGRAM LEARNING OUTCOMES
COURSE |
PO1 |
PO2 |
PO3 |
PO4 |
PO5 |
PO6 |
PO7 |
PO8 |
PO9 |
P010 |
INTEGRATED MARKETING COMMUNICATIONS |
5 |
5 |
5 |
5 |
5 |
3 |
5 |
3 |
5 |
5 |
BRAND MANAGEMENT AND CORPORATE COMMUNICATION |
5 |
5 |
5 |
5 |
5 |
3 |
5 |
3 |
5 |
5 |
COMMUNICATION RESEARCH AND SCIENTIFIC ETHICS |
5 |
5 |
5 |
5 |
5 |
4 |
5 |
4 |
5 |
5 |
MEDIA PLANNING AND PROCUREMENT |
5 |
5 |
5 |
5 |
5 |
3 |
5 |
3 |
5 |
5 |
DIGITAL MARKETING COMMUNICATION |
4 |
4 |
3 |
1 |
3 |
2 |
2 |
1 |
4 |
5 |
SEMINAR IN COMMUNICATION STUDIES |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
GRADUATION PROJECT |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
3 |
5 |
5 |
THESIS |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
5 |
COURSE CATEGORIES
CODE |
NAME |
ECTS |
Basic Occupational Courses |
|
|
COMM 560 |
COMMUNICATION STUDIES AND SCIENTIFIC ETHICS |
8 |
COMM 580 |
SEMINAR IN COMMUNICATION STUDIES |
0 |
IMC 572 |
GRADUATION PROJECT |
10 |
IMC 599 |
THESIS |
64 |
Expertise/Field Courses |
|
|
IMC 511 |
INTEGRATED MARKETING COMMUNICATIONS |
8 |
IMC 513 |
BRAND MANAGEMENT AND CORPORATE COMMUNICATION |
8 |
IMC 512 |
MEDIA PLANNING AND PROCUREMENT |
8 |
IMC 563 |
DIGITAL MARKETING COMMUNICATION |
8 |
TOTAL |
114 |