• TR
  • EN
Program Type: 
Non Thesis
Course Code: 
MCM 508
Course Type: 
Course Language: 
Courses given by: 
Course Objectives: 

The course helps students analyze the relation between communication and culture in detail. They gain the ability to scrutinize the concepts of language, communication and culture from the perspective of symbolic and interpretative anthropology.

Course Content: 

The course deals with culture, which has been transformed by the changing communication patterns along with the development of communication technologies, from the perspectives of semiotics, the critical school and cultural studies. 

Teaching Methods: 
1: Lecture, 2: Question-Answer, 3: Discussion
Assessment Methods: 
A: Testing, B: Presentation; C: Homework

Vertical Tabs

Course Learning Outcomes

1. Students gain a holistic and anthropological outlook to culture and communication.
2. Students are able to interpret class, identity, gender, and power relations with the help of media and anthropology theories.
3. Students are able to analyze the new communication patterns shaped by the new media, the internet, and the digital culture from an ethnographic perspective.

Course Flow

Week Topics
1 Introduction to communication anthropology: What is anthropology?
2 Anthropological approaches to the concepts of culture and communication
3 The role of communication theories in anthropology
4 The research process in communication anthropology
5 Ethnography and communication studies
6 Structure, language and semiotics
7 The Frankfurt School and the critical theory
8 Cultural studies
9 The culture industry and anthropology
10 Culture, ideology and hegemony/power
11 Culture, communication and identity
12 The new media and the changing patterns of communication
13 The internet and ethnography
14 The digital media and culture
15 Postmodernism
16 Review and wrap-up

Recommended Sources

Textbook Güvenç, B. (2010). İnsan ve Kültür. İstanbul: Boyut Yayıncılık.

Güvenç, B. (2004). İnsan-Dil ve İletişim. Kültürün abc’si içinde (47-50). İstanbul: Yapı Kredi Yayınları.

Geertz, C. (1973). The Impact of the Concept of Culture on the Concept of Man. The Interpretation of Cultures içinde (35-55). (2000. Baskı). New York: Basic Books.

Geertz, C. (1973). Thick Description: Toward an Interpretive Theory of Culture. The Interpretation of Cultures içinde (3-30). (2000. Baskı). New York: Basic Books.

Saussure, F. (1966). Course in General Linguistics. Charles Bally&Albert Sechehaye (ed.).  Wade Baskin (çev.). Toronto: McGraw-Hill Book Company.

Hall, T. E. (1959). The Silent Language. New York: Anchor Press.

Hall, T. E. (1966). The Hidden Dimension. New York: Doubleday.

West, R. & Turner H. L. (2004). Communication Theory: Analysis and Application. U.S.A. McGraw Hill.


Additional Resources Hall S. (1992) “Cultural Studies: Two Paradigms”, N. Dirks, E. Eley, S. Ortner (ed.) Culture, Power, Harmony: A Reader in Contemporary Social Theory içinde, Princeton: Princeton University Press.

Hall, S. (1994) “Kültür, Medya ve İdeolojik Etki”, Mehmet Küçük (der.) Medya İktidar İdeoloji içinde, Ankara: Ark Yayınları.

Shole D. J. (2003) “Eleştirel Çalışmalar: İdeoloji Teorisinden İktidar/Bilgiye”, Mehmet Küçük (der. ve çev.) Medya-İktidar, İdeoloji içinde, Ankara: Ark Yayınları

Askew,K. & Wilk, R. R. (ed.). (2002). The Anthropology of Media. UK. Blackwell Publishers.

Hockings, P. (ed.). (2003). Principles of Visual Antropology. Berlin, New York, Mounton de Gruyter.

Kesal, E. (2014). Evvel Zaman İçinde. İstanbul, İttihaki Yayınları.

McLuhan M. (1967). Medium is The Message. In Anthropology of Media edited by Askew,K. & Wilk, R. R. UK., Blackwell Publishers.

Mead, M. & Bateson G. (2002). On the Use of the Camera in Anthropology. In Anthropology of Media edited by Askew,K. & Wilk, R. R. UK., Blackwell Publishers.

Miller, D. & Slater, D. (2001). The Internet: An Etnographic Approach.Oxford, NewYork, Berg.

Miller, D. (2011). Tales From Facebook. UK. Polity Press.


Assignment 1 100
Total   100


Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5
1 To gain the abilities of working with an interdisciplinary approach and adapting theories, methods and practices in different disciplines to the relevant concentration area         X
2 To gain the abilities of data collection, literature review and analysis in the concentration area of media and communication management         X
3 To gain the ability of communicating within the national and international scientific environments         X
4 To gain the knowledge and skills required for scientific research processes         X
5 To gain the competence for making critical evaluations and syntheses         X
6 To have conducted research at a sufficient level about one’s thesis topic     X    
7 To possess the behavioral and ethical sensitivity required for the academic life         X
8 To possess the necessary computer skills for writing scientific papers and theses     X    
9 To gain the abilities of being receptive to innovations and novel ideas and  developing new ideas         X
10 To comprehend fully and appropriately the meaning and significance of media and communication management in theoretical and practical terms         X


Activities Quantity Duration
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 6 96
Assignment 1 40 50
Total Work Load     188
Total Work Load / 25 (h)     7,52
ECTS Credit of the Course     8