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Program Type: 
Non Thesis
Course Code: 
MCM 506
Course Type: 
Course Language: 
Course Objectives: 

This course aims to introduce the critical approaches to media and communication theories.

Course Content: 

The course will relate the issues about communication and media with their sociological, political, economic, historical contexts. Students will be able to comprehend theories of the field and gain the ability to make evaluations and discuss the issues within the field critically.

Teaching Methods: 
1: Lecture, 2: Question-Answer, 3: Discussion
Assessment Methods: 
A: Testing, B: Presentation; C: Homework

Vertical Tabs

Course Learning Outcomes

1. Students are able to explain and understand the interdisciplinarity of the field.


2. Students are able to track the critical school of thought.


3. Students are able to criticize the mainstream thought.


4. Students are able to apply the theories to different phenomena.


5. Students are able to interpret the contemporary issues from an analytical point of view.


Course Flow

Week Topics
1 Introduction to the Course
2 Foundations of Social Sciences
3 A Survey of Communication Theories
4 Critics of Cultural Theory
5 Frankfurt School I

Frankfurt School II

7 Sight and Spectacle
8 Digioptimism: “New Communication Technologies”
9 “Social Web” and Digital Labor
10 Globalization, Media and Culture I
11 Globalization, Media and Culture II
12 The McDonaldization of Society
13 Political Economy of Media and Culture
14 Class Presentations
15 Class Presentations
15 Review and wrap-up

Recommended Sources


  1. Gulbankian Komisyonu (1996). Sosyal Bilimleri Açın. Çev. Şirin Tekeli, Metis Yay: İstanbul
  2. Erdoğan, İrfan (2014). Medya Teori ve Araştırmaları, Erk Yay: Ankara
  3. Eagletone, Terry (2004). Kuramdan Sonra, Çev. Uygar Abacı, Literatür Yay: İstanbul
  4. Adorno, Theodor, Horkheimer Max (1995). Aydınlanmanın Diyalektiği, Çev. Oğuz Özügül, Kabalcı Yay: İstanbul.
  5. Benjamin, Walter (2000). Pasajlar. Çev. Ahmet Cemal. Yapı Kredi Yay: İstanbul
  6. Berger, John (1993). Görme Biçimleri. Çev. Yurdanur Salman, Metis Yay: İstanbul
  7. Fuchs, Christian (2016). Sosyal Medya: Eleştirel Bir Giriş, Çev. Diyar Saraçoğlu, İlker Kalaycı, Notabene Yay: İstanbul
  8. Fuchs, Christian; Mosco, Vincent (2014). Marx Geri Döndü: Medya, Meta, Sermaye Birikimi, der. Funda Başaran, Notabene Yay: İstanbul.
  9. Bauman, Zymunt (2007). Küreselleşme, Çev. Abdullah Yılmaz. Metis Yay: İstanbul.
  10. Urry, John (1998). Mekânları Tüketmek, Çev. Rahmi Öğdül. Metis Yay: İstanbul.
  11. Ritzer, George (1998). Toplumun McDonaldlaştırılması, Çev. Şen Süer Kaya. Ayrıntı Yay: İstanbul
  12. Schiller, Herbert (2005). Zihin Yönlendirenler, çev. Cevdet Cerit, Pınan Yay: İstanbul


Attendance and Participation - 40
In-class presentations 1 20
Assignment 1 40
Total   100


Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5  
1 To gain the abilities of working with an interdisciplinary approach and adapting theories, methods and practices in different disciplines to the relevant concentration area         x  
2 To gain the abilities of data collection, literature review and analysis in the concentration area of integrated marketing communications management.         x  
3 To gain the ability of communicating within the national and international scientific environments         x  
4 To gain the knowledge and skills required for scientific research processes         X  
5 To gain the competence for making critical evaluations and syntheses         X  
6 To have conducted research at a sufficient level about one’s thesis topic     x      
7 To possess the behavioral and ethical sensitivity required for the academic life         X  
8 To possess the necessary computer skills for writing scientific papers and theses         x  
9 To gain the abilities of being receptive to innovations and novel ideas and  developing new ideas         x  
10 To comprehend fully and appropriately the meaning and significance of integrated marketing communications management in theoretical and practical terms         x  



Activities Quantity Duration
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 5 90
Presentation 1 30 30
Assignment 1 30 30
Total Work Load     198
Total Work Load / 25 (h)     7,92
ECTS Credit of the Course     8