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Program Type: 
Thesis
Non Thesis
Course Code: 
MCM 502
Semester: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
8
Course Language: 
English
Course Objectives: 

This course aims to provide you with critical skills for analyzing and understanding how meaning is generated, disseminated, contested, and negotiated in media texts and how they are related to the wider structures of power associated with ideology, class, nation, ethnicity, gender and so on.

Course Content: 

Throughout the lectures, students will be learning how to apply theories and concepts in Marxism, semiotics, post-structuralism, psychoanalysis, feminism, and postmodernism to interpret various media texts and genres.

Teaching Methods: 
1: Lecture, 2: Question-Answer, 3: Discussion
Assessment Methods: 
1: Exam; 2: Oral Presentation, 3: Homework

Vertical Tabs

Course Learning Outcomes

1) Students understand and analyze how meaning is generated, contested, and negotiated in media texts.

2) Students understand and analyze how media texst are related with wider structures of power, such as ideology, class, nation, ethnicity, gender and so on.
3) Students know the main theories and notions in Marxism, semiotics, post-structuralism, psychoanalysis, feminism, and postmodernism and apply them to the the analysis of media texts.

Course Flow

Week Topics
1 Introduction
2 Marxism and cultural criticism 1
3 Marxism and cultural criticism 2
4 Marxism and cultural criticism 3
5 Semiotics, structuralism and cultural criticism 1
6 Semiotics, structuralism and cultural criticism 2
7 From structuralism to post-structuralism
8 Representation, culture, and power 1
9 Representation, culture, and power 2
10 Psychoanalysis and cultural criticism 1
11 Psychoanalysis and cultural criticism 2
12 Psychoanalysis and cultural criticism 3
13 Postmodernism and cultural criticism 1
14 Postmodernism and cultural criticism 2
15 Oral Presentations
16 Final

Recommended Sources

Berger, A. A. (1995). Cultural Criticism: A Primer of Key Concepts. Thousands Oaks, California: Sage.

Smith, P. (2008). Cultural Theory: An Introduction. London: Willey-Blackwell.

Hall, S. et al (ed.). (1997) Representation: Cultural Representation and Signifying Practices. London: Sage.

Assessment

IN-TERM STUDIES NUMBER PERCENTAGE
Attendance   10
Oral Presentation 1 20
Homework 1 30
Final 1 40
Total   100

Course’s Contribution to Program

No Learning Outcomes Contribution
1 2 3 4 5
1

Gaining the ability to adapt theories, methods and practices in different fields to the related field.

        x
2

To acquire data collection, literature review and analysis skills related to marketing and customer relations studies.

        x
3 Gaining the ability to communicate with national and international environments in relation to areas of specialization.       x  
4

Having the knowledge and skills about the scientific research process.

      x  
5 Gaining proficiency in critical evaluation and synthesis.         x
6

To have a sufficient level of research about the thesis topic.

    x    
7

Having behavior and ethical sensitivity at the level required by academic life.

  x      
8 Having the computer skills necessary to write articles and thesis. x        
9

Gaining the ability to be open to innovations and new ideas and to produce new ideas.

      x  
10 Full and accurate understanding of marketing and customer relations in terms of theoretical and practical implications.         x

ECTS

Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 5 80
Oral Presentation 1 20 20
Homework 1 40 40
Final 1 20 20
Total Work Load     208
Total Work Load(25)h     8,32
ECTS Credits     8