Course Language:
English
Courses given by:
Course Objectives:
This course is a scientific preparation course about communication and media theories principles. Media theories, communication models, human communication and mass media are the main subjects of the course.
Course Content:
This course aims to provide the students with the principles of human communication and visual communication. It is designed to give a general approach to communication theories, communication models as well as to media theories. It provides students with human communication and mass communication theories in order to enable them understand its essential role in visual communication design. Students are also expected to gain familiarity with general visual communication topics through researches and class presentations.
Teaching Methods:
1: Lecture, 2: Interactive Lecture, 15: Assignment
Assessment Methods:
A: Exam, B: Oral Exam / Presentation, C: Assignment
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes |
Program
Outcomes |
Teaching Methods | Assessment Methods |
| 1. Identifies core communication concepts and theories. | 1 | 1, 2, 15 | A, B, C |
| 2. Defines human communication and mass communication concepts. | 3 | 1, 2, 15 | A, B, C |
| 3. Prepares academic studies by in depth analysis about communication. | 6 | 1, 2, 15 | A, B, C |
| 4. Develops communicating skills by oral presentations. | 2 | 1, 2, 15 | A, B, C |
| 5. Relates communication outcomes to different disciplines and fields. | 4 | 1, 2, 15 | A, B, C |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | General presentation and introduction of the course and the lectures. | |
| 2 | Theories of Communication; studying and defining communication, different models of communication. | |
| 3 | Themes in Personal Communication; intrapersonal communication, self and self-concept. | |
| 4 | Communication Contexts; interpersonal, intercultural, small-group, large-group, public, organizational, mass communication. | |
| 5 | Mass Communication and the New Technologies; the audience, the communication experience, feedback process and ethics in mass communication, mass media theories. | |
| 6 | The verbal communication, the non-verbal communication; definitions and categories. | |
| 7 | Cultural Theories of Communication; culture in social theory, culture as an ideology. | |
| 8 | Mid-term Exam | |
| 9 | Cultural Theories of Communication; culture in social theory, culture as an ideology, Dürkheim’s theory. | |
| 10 | Cultural Theories of Communication; structuralism and the semiotic analysis of culture, study of Claude Levi-Strauss, Roland Barthes, Michel Foucault, Jacques Derrida, Pierre Bourdieu theories. | |
| 11 | Cultural Theories of Communication; the production and reception of culture, study of media effect, culture as text, narrative and hermeneutics, narrative and social process, psychoanalytic approaches to culture and the self, postmodernism and postmodernity. | |
| 12 | Crictical Approach to Communication Studies; Marx-Frankfurt School and discussions | |
| 13 | Research / Final Project; Presentation in class. | |
| 14 | Research / Final Project; Presentation in class. | |
| 15 | Research / Final Project; Presentation in class. | |
| 16 | Final Exam | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook |
Beck, A., Bennett, P. and Wall P. (2002). As Communication Studies: The Essential Introduction. London: Routledge.
Dimbleby, R. and Burton, G. (1998). More than Words: an Introduction to Communication. London: Routledge. Smith, Philip. (2001). Cultural Theory: An Introduction. USA: Blackwell Publishers. |
| Additional Resources |
Mattelard, A. and M. (1998). Theories of Communication. Paris: La Découverte. Mc Luhan, M. and Povers, R. Bruce (2001). Global Köy. Istanbul: Scala Yayıncılık. McQuail, D. and Windahl S. (1993) Communication Models: for the Study of Mass Communication. England: Pearson Education Limited. Tubbs, S. and Moss S. (2003). Human Communication: Principles and Contexts. New York: McGraw-Hill. |
Material Sharing
| MATERIAL SHARING | |
| Documents | www.coadsysexam.yeditepe.edu.tr |
| Assignments | www.coadsysexam.yeditepe.edu.tr |
| Exams | |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 40 |
| Final Exam (Assignment) | 1 | 60 |
| Contribution of Final Examination to Overall Grade | 60 | |
| Contribution of In-Term Studies to Overall Grade | 40 | |
| Total | 100 | |
Course’s Contribution to Program
| COURSE'S CONTRIBUTION TO PROGRAM | |||||||
| No | Program Learning Outcomes | Contribution | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the theories, methods, strategies and techniques in the field of visual communication design. | X | |||||
| 2 | Has the knowledge to use competently the communication media tools on a professional level. | X | |||||
| 3 | Analyzes and examines diversified cultural studies of visual communication design. | X | |||||
| 4 | Associates and interprets the knowledge related to the field with various disciplines. | X | |||||
| 5 | Designs and implements creative and authentic projects using his/her technological competence. | X | |||||
| 6 | Conducts distinctive projects using different strategies by the knowledge acquired from the field. | X | |||||
| 7 | Evaluates the knowledge and skills acquired from the field with a critical approach. | X | |||||
| 8 | Tracks field knowledge and communicates with colleagues by mastering a foreign language at least at European Language Portfolio B1 general level. | X | |||||
| 9 | Cares for the national and international ethical rules and standards in visual communication design. | X | |||||
| 10 | Performs an innovative and authentic thesis study by conducting academic researches contributing to the field of visual communication design. | X | |||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration (Including the exam week: 16x Total course hours) | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms Exam | 1 | 3 | 3 |
| Assignment | 1 | 23 | 23 |
| Final Exam | 1 | 3 | 3 |
| Total Work Load | 125 | ||
| Total Work Load / 25 (h) | 5 | ||
| ECTS Credit of the Course | 5 | ||