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Program Type: 
Course Code: 
VCD 553
Course Type: 
Course Language: 
Course Coordinator: 
Courses given by: 
Course Objectives: 

The aim of the course is to question the changing relationship between human, technology and society with improvement of digital technologies, and also to examine theoretical and practical innovations in the fields of communication and design.

Course Content: 

Digital media (computers, the web, video games, digital television, mobile phones, etc.)  occupy an increasingly important role in our lives, changing how we live, work, and play. The course deals with key theories from the field of digital culture and aims to give students a deeper understanding of how the relationship between people, technology and society have been theorised within the field. Through exploration and analysis of new media and digital works, the students develop theoretical and critical perspective.

Teaching Methods: 
1: Lecture, 2: Interactive Lecture, 15: Assignment
Assessment Methods: 
B: Oral Exam / Presentation, C: Assignment

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program


Teaching Methods Assessment Methods
1. Identifies theoretical knowledge in the field of digital media and culture, develops critical thinking. 4,7 1, 2, 15 B, C
2. Describes alternative media and ways of communication emerged with improvement of digital media, debates methods of communication and basic principles. 1 1, 2, 15 B, C
3. Identifies politic, social, economic and cultural features which emerged with expansion of digital media, analyzes and evaluates. 3 1, 2, 15 B, C
4. Composes skills for improving in-depth research and developing scientific approach, prepares scientific outcomes. 6 1, 2, 15 B, C


Course Flow

Week Topics Study Materials
1 Introduction, informing students about the course  
2 Media and Culture through history, Evaluation of Mass communication, The role of Media in Society  
3 Internet, digital media and convergence  
4 Digital Entertainment and Gaming Global Controversy: The Gender Problem in Digital Games
5 Sounds and Images, the power of visual culture  
6 Advertising and Commercial Culture “Information, propaganda and entertainment”

Alexander Bard / Jan Söderqvist. “The Futurica Trilogy

7 Globalization and changes in mass media Bard, A., & Söderqvist, J. (2012). “Globalisation, the death of mass media and the growth of the consumtariat” in The futurica trilogy. Stockholm Text

Antecol, M. (1997). Understanding McLuhan: Television and the creation of the global village. ETC: A Review of General Semantics, 54(4), 454-473.

8 Midterm Exam  
9 Understanding popular culture and world politics in digital Age Lavoie, D. (2011). Escaping the panopticon: utopia, hegemony, and performance in Peter Weir's The Truman Show. Utopian Studies, 22(1), 52-73.
10 Effects of Digital Media and Culture Boulianne, S. (2020). Twenty years of digital media effects on civic and political participation. Communication research47(7), 947-966.
11 Social Networking Robinson, J. P., Kestnbaum, M., Neustadtl, A., & Alvarez, A. (2000). Mass media use and social life among Internet users. Social Science Computer Review, 18(4), 490-501.
12 Democratic Expression, Understanding popular culture and world politics in Digital Age  
13 World politics in a transforming global media  
14 Presentation and discussion  
15 Presentation and discussion  
16 Final Exam  

Recommended Sources

Textbook In English: Alexander Bard-Jan Söderqvist, Futurica Trilogy, Stockholm Text, 2012 (lingen.ib)

In Turkish: (1) Alexander Bard-Jan Söderqvist, Fütürika Üçlemesi 1 - Netokratlar, Publications of Karakalem Bookstore -14, 2015

(2) Alexander Bard-Jan Söderqvist, Fütürika Üçlemesi 2 - Küresel İmparatorluk, Publications of Karakalem Bookstore -14, 2015

(3) Alexander Bard-Jan Söderqvist, Fütürika Üçlemesi 3 - Makina bedenler, Publications of Karakalem Bookstore -14, 2015

Additional Resources Jessica Pressman, Digital Modernism: Making It New in New Media, Oxford Press

Alexander Bard-Jan Söderqvist, Syntheism-Creating god in the Internet Age, Stockholm text, 2014

Miller, Vincent (2011). UnderstandingDigitalCulture, Los Angeles, London, New Delhi, Singapore, Washington DC: Sage Publications.

Featherstone, Mike and Burrows, Roger (1995). Cyberspace, Cyberbodies, Cyberpunk: Cultures of Technological Embodiment. London: Sage.

Trend, David (2001). Reading Digital Culture, Malden, Massachusetts, Oxford: Blackwell Publishers.

Turkle, Sherry (2005). The Second Self: Computers and the human spirit(20th anniversary edition). Cambridge, MA: MIT Press.

Jenkins, Henry (2006). Convergence Culture: Where Old and New Media Collide, NewYork and London: NewYork University Press.

Web Page: online catalog at macmillanhighered.com/mediaculture/catalog.

Libgen.ib- http://libgen.io/

Material Sharing

Documents Richard Campbell Miami University Christopher R. Martin University of Northern Iowa Bettina Fabos University of Northern Iowa, Media & Culture Mass Communication in a Digital Age Tenth Edition 2016 Update

Timeline: Media and Culture Through History

Assignments www.coadsysexam.yeditepe.edu.tr


Presentation 1 40
Assignment 1 60
Total for Midterm Exam   100
Presentation 1 40
Assignment 1 60
Total for Final Exam   100
Contribution of Final Examination to Overall Grade   60
Contribution of In-Term Studies to Overall Grade   40
Total   100

Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5  
1 Knows the theories, methods, strategies and techniques in the field of visual communication design.         X  
2 Has the knowledge to use competently the communication media tools on a professional level.       X    
3 Analyzes and examines diversified cultural studies of visual communication design.         X  
4 Associates and interprets the knowledge related to the field with various disciplines.         X  
5 Designs and implements creative and authentic projects using his/her technological competence.     X      
6 Conducts distinctive projects using different strategies by the knowledge acquired from the field.         X  
7 Evaluates the knowledge and skills acquired from the field with a critical approach.         X  
8 Tracks field knowledge and communicates with colleagues by mastering a foreign language at least at European Language Portfolio B1 general level.         X  
9 Cares for the national and international ethical rules and standards in visual communication design.         X  
10 Performs an innovative and authentic thesis study by conducting academic researches contributing to the field of visual communication design.  X          


Activities Quantity Duration
Course Duration 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 3 42
Mid-terms Exam 1 40 40
Assignment 1 40 40
Final Exam 1 60 60
Total Work Load     224
Total Work Load / 25 (h)     8,96
ECTS Credit of the Course     9